Tag Archives: social media

(Cancer) FaceTime

So much about who we are is defined by how we look. How others see us, how we think others see us, how we see ourselves. I don’t think this is different when you are an actor but maybe it is larger, weighs heavier on the psyche. Selection for roles tied to art direction criteria established in offices of polished chrome and laminate is a harsher reality than most of us will ever subject ourselves to in the pursuit of earning a living.

Jeff's hairIn front of a live audience consisting of members of his ‘tribe’ – people known in real life (IRL) and those of us fortunate enough to have met him through the wonders of the social media – he did ‘it’.

In Los Angeles, Jeff took an electric razor fitted with a number 3 blade to his head before chemotherapy could claim his hair, a friend there to live stream, afterwards they opened a bottle of something. In Stockholm, I cried for the continuing expansion of Jeff’s ‘I got this’ attitude.

In the first moments of the video Jeff shows us ‘why’. He reaches up, with index finger and thumb and (far too) easily plucks a clump of hair from his head… we witness his action and we feel it. We think about the totality of the gesture and what we jeffrey Scott Hendrick hairwatched long after the video ends. Jeff’s narration earns our solidarity and our running commentary included YouTube videos, GIFs and emoticons, humour, awe, love, respect and lots of encouragement. Some called his action brave – he was emphatic that he wasn’t being the least bit brave. Bravery, Jeff said, is many other things but it is not fighting cancer. Bravery is defined as a selfless, heroic action which benefits others, but to be brave, as a verb, “to defy; challenge; dare.” Oh yes, this is Jeff. It wasn’t the actual shaving of his head, or subsequently his beard (due to, as he described it, a newly developed ‘mange patch’ on his cheek), what is so brave it is Jeff’s willingness to publicly document his path to being #CancerFreebyXmas each day. To be honest I don’t know where he finds the stamina. That documentation, his ability to nominally separate himself from his experience and tap into his comfort zone as an actor/spokesperson and generally taking the bull by the horns when the health “care” system in the United States is doing e-v-e-r-y-t-h-i-n-g imaginable to hinder him leaves me in awe.

In two chemo treatments Jeff has wrestled the softball size mass known as “Lumpy” to less than a third of that. He has accomplished this through grace, a formidable example of positive-ness, eating well (organic Paleo) and, I think, the cyclical path of the universal kindness he freely offers to the world around him returning to his doorstep in abundance.

The greatest violation our world knows is the systemic stripping away of dignity.  The premiums Jeff willingly parted with each month to Molina Health long before Lumpy took up residence (from my perspective) seemed designed to finance a black op site rather than serve as a critical component to the restoration of his health.  Had Molina been ‘better insurance’ the necessity to shave his head would have eliminated by the use of a Cold Cap, shouldn’t insurance cover expenses related to treatments and the loss of income (enter the Aflac duck voice)? If you’ve ever been 8,000 miles away from someone you have come to care deeply about when some publicly traded behemoth is trying to break them into tiny shards then my words will resonate with you – each of Jeff’s sorties in his battle have become very personal to me, and to all of his tribe.

A couple night’s ago I penned an email to a contact in the public relations department of Lowe’s primarily because she had expressed, on behalf of Lowe’s, their best wishes for Jeff’s health.  As I have written previously Jeff plays “Matt” in a commercial for them. What that commercial has done for Jeff is beyond financial gain, it has removed a torturous contributor of stress generated by indifference, ineptitude and bad policy. As an actor you earn equity in the Screen Actors Guild, SAG, through each appearance you make.  At a certain point that equity generates benefits including the ability to participate in SAG’s Blue Cross and Blue Shield insurance. With Lowe’s “Matt” commercial running in multiple markets Jeff has earned sufficient equity to qualify for and be accepted into SAG’s insurance. He was covered by his new SAG policy in moments. Jeff was then able to put the decaying stench otherwise known as Molina Health and their rendition co-conspirator Global IPA to the curb like yesterday’s trash. As every ‘happy ending’ has an element of karma running through it, Reuters ran a story concurrent to Jeff’s migration noting that the interim CEO of Molina Health was letting 1400 employees go in an effort to improve Molina’s financial picture. I take incredible satisfaction in their downward spiral, and will gladly assist in any possible way to their ultimate demise. Molina Health and Global IPA are prime examples of the rotting abscess of greed destroying American society. Their employees and shareholders alike are culpable for allowing internal protocols to perpetuate an environment of suffering and stress at a time when no one has an extra ounce of energy to spare. Damn them all.

* This is the second in a series of posts about my friend Jeff, his cancer and the rationale for establishing single-payer, universal health care in America.

If you enjoy my blog please consider ‘buying me a cup of tea’ in your currency via PayPal to livelikeadog@gmail.com and then, please do share the blog with your friends on Facebook, Google+ and Twitter – I am @TeresaFritschiTo order my book, please click on the cover art of my book below, thank you! 

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ROI and Working with Social Media Influencers

amirandes-crete-minI have just read Skift’s latest which includes the use by tourism boards of social media influencers and my head is about to explode. In the piece the Tempe, Arizona tourism board is referenced as viewing the 2m social media impressions generated as a successful return on their investment for inviting 4 bloggers to be their guests. Let me express that I have more than a little experience, and many documented analytics to prove, that Tempe set the bar way too low.

As a first let’s understand that in 2016 tourism accounted for 10.2% of GDP and one of every eleven jobs globally, and despite our geo-political circumstances these figures are growing, not shrinking. In some markets, by example Croatia, tourism represents approximately 20% of their GDP. What’s more, because of globalization, machine learning and artificial intelligence employment for the average person will increasingly be found in the travel vertical; which makes customer care and attention-to-detail skills so important in your hiring decisions. A less than perfect cup of coffee in our social media connected world becomes an immediate, and widespread, negative review (Yvonne also shared her post on LinkedIn). So, before inviting anyone who is an influencer to visit, get your house in order (“Is your destination Instagram-worthy?”).

Next, there is an enormous disconnect between the possibilities which could be realised and the results generated largely because the right questions aren’t asked, nor have parameters been established around a visit from a journalist, blogger or social media influencer in advance. If you are the person responsible for coordinating ‘press visits’ allow me to suggest you embrace at least the following points before you decide to host anyone:

  1. The average global rate of engagement (on Twitter) is 1.6%. As influencers anyone you invite should be able to generate at least triple that (4.8%) and since they are in the very top tier of people on social media globally 6% is a very realistic objective. While previous performance does not guarantee future results you are engaging them, and their portfolio, on your behalf. It is entirely reasonable to ask to see examples of their previous work and the supporting 3rd party analytics (get as granular as you feel is necessary).
  2. Ask for references. No one has time for prima donnas (of either gender) no matter how large their following might be. It’s in your very best interest (mitigate stress levels for your organisation and those venues you will visit) to know how easy, or difficult, an influencer might be to work with as well as the satisfaction your peers had with their delivery of top quality content in real time and the subsequent results (again documented by analytics).
  3. The total number of impressions generated is a fragment of what should be part of your evaluation cycle. Unlike any other vertical, hospitality realises close to an 11% conversion rate on social media engagement (see point #1 above) making the quality of their content extremely important to your future revenues. Establish specific requirements about the content for the posts, what they need to post and how many times per day before, during and after their stay in exchange for your hospitality.
  4. Once you decide upon contracting a social media influencer to help you with your marketing efforts, it is entirely reasonable to me as I have done this for clients, to ask that they pre-market their trip to visit you. This can vary depending upon the scope of the package you have put together for the guest but a single Instagram and Twitter post each day for two weeks leading up to their visit is about right.

Transportation, accommodations, feeding (and providing beverages), spa treatments, and activities for a week can run into the tens of thousands per person and providing that hospitality needs to come with business objectives and metrics as part of your invitation. When I worked doing public relations in tech we used to use a CPI (columns per inch) metric to calculate the value of earned media against monies spent, anything above a 4:1 ROI was deemed a success. If you are spending 100,000 of whatever your local currency is (I think) at minimum you should realise a demonstrable 5:1 ROI (and yes, there are ways to measure this).

Finally, an entire portfolio of dreamy backlit views of your influencers pool or ocean-side are not going to fill your restaurants to eat your glorious gourmet food and drink the world-class wines in your cellar.  Whatever your budget might be for hosting please remember this point – their visit is not positioning them to expand their personal brands at your expense, it is about driving your incremental revenues by heightening the awareness of everything about your destination.

Post script. While the trade laws in every country will vary please be hyper-diligent about compliance issues related to in-kind and monetary payments to social media influencers. In the United States the “Federal Trade Commission (FTC) has rules in place requiring that “influencers” who share promotional materials “clearly and conspicuously disclose their relationships to brands”.”

If you enjoy my blog please consider ‘buying me a cup of tea’ in your currency via PayPal to livelikeadog@gmail.com and then, please do share the blog with your friends on Facebook, Google+ and Twitter – I am @TeresaFritschiTo order my book, please click on the cover art of my book below, thank you! 

Caveat Emptor – Social Media Influence, the Frye Fest and Reputation Management

This is not an echo of these words of P. T. Barnum – “As a general thing, I have not ‘duped thePT-barnum world’ nor attempted to do so… I have generally given people the worth of their money twice told.”, but rather these “Every crowd has a silver lining.”

Every generation has a Bernie Madoff, a Kenneth Lay, a Donald Trump who beguile the seekers of vast wealth, inclusion, distraction or any combination thereof to part with their money.

For Millennials, at least for this end of April 2017 weekend, it seems that person is Ja Rule, née Jeffrey Atkins, rapper, and creator of Bahamian Ponzi Scheme also known as the Frye Music Festival*** 2 May update – Federal Trade Commission violations cited and lawsuit filed.

Like so many before him Ja Rule was successful in his scam (or “not a scam” as he claims) for two reasons, he understood the raw vulnerability of the masses (even privileged ones willing to spend upwards of $250,000) and created a compelling campaign leveraging LOTS of young beautiful women (gaining more than 800k views) whose only claim to fame is to have built very successful personal brands making them social media influencers as a means of monetizing that vulnerability for personal gain.

frye

The influencers (I think the term shills is more appropriate) among them Kendall Jenner (nearly 22m Twitter followers),  Bella Hadid (more than 750k Twitter followers), Em Rata (more than 1m Twitter followers) made out like bandits with paychecks reported to being $250,000 to stand around, or lounge in bathing suits adorning the eye with a promise of ‘come play with me’. Using Instagram they promoted, and promoted, and promoted and in doing so the money poured in. Sex, as ever, sells.

Kendall Jenner made 250K off of promoting #fryefest ,

Yesterday, April 28th, Ja Rule (allegedly) tweeted and someone posted a screen grab to Instagram that the Frye Festival was all a big ‘social experiment’ to test the mettle of participants in a Hunger Games like scenario of adversity. (Some of the related posts include drinking their own urine to survive.)

#fryefestival • Instagram

Time will tell how short the memory of the public is, and whether by association these women have negatively impacted their credibility and their future earnings, and whether Ja Rule will be the subject of both a Class Action lawsuit and criminal charges for fraud.

This goes back to my last post, less than a week old, about ethics and reputation management. The nature of social media is that everything good or bad plays out in real-time. In our Wild, Wild West of social platforms there is broader issue for Twitter and Instagram and Facebook to consider – if ‘sponsored content’ results in an abuse of the public trust by hosting the influence peddling content are you complicit?, and if so, are you culpable?, should you distance your business further from such content and somehow shift the juncture of revenue generation? If a post subsequently results in bullying, terrorism, human trafficking, stalking, domestic violence, fraud, wrongful death, or murder have your policies enabled such to take place? Will any of these potential tragic events subsequently amplified to audiences approaching 600 million people globally result in lawsuits for ‘pain and suffering’? Corporate communications professionals should be involved in risk assessment, and not simply for the sake of reputation management or avoiding crisis management. I hope that this weekend legal, executive and communications teams at various social companies are meeting to develop (or expand) policies and legal protections.

The public clamors for social influencers to more carefully examine their choices of endorsement deals, a fairy tale ending which will never happen. It is the idolization of the rich and infamous which brought these individuals to Exuma and they need to take personal responsibility for their choices.

In closing, Caveat Emptor

If you enjoy my blog please consider ‘buying me a cup of tea’ in your currency via PayPal to livelikeadog@gmail.com and then, please do share the blog with your friends on Facebook, Google+ and Twitter – I am @TeresaFritschiTo order my book, please click on the cover art of my book below, thank you! 

Reputation Management and Appropriation, Lessons in Ethics from Edmond Dantès

My study of communications and public relations was taught by passionate adherents to Ivy Lee’s Declaration of Principles – that it is the ethical responsibility of a public relations practitioner to offer uncompromising truth to the public on behalf of one’s clients. Perhaps because of this, and despite working in high tech for 16 years, it should be un-surprising that I view the use of technology in the form of bots exponentially deployed during the United States 2016 presidential elections, let alone anywhere else, as abhorrent.

My various social media accounts address the complexities of my person; Twitter, LinkedIn, and Instagram serve as outlets for my professional existence while Pinterest and Facebook are more intimate expressions – at the intersection of these social platforms is my blog. While I have a blog I wouldn’t necessarily consider myself ‘a blogger’ (it is not a commercial venture). Yet my writing on this platform, having gone viral, has had impact – in part responsible for shifting public policy and the proposed exploitation of the pristine waters of the Adriatic in 2015/2016.  While building my own Instagram presence I admit to being thoroughly perplexed as to how (with the quality of photos and nominal content offered) fellow travel specific accounts could possibly have earned followers approaching 100,000 in less than a month. Thus, the clarity offered in reading Jess Gibson’s Dear PRs post referencing ‘bot-gate’ was genuinely appreciated, and it’s also why I take a particular delight at the failure of Instagress.

The truth has always found a way to be revealed, in our connected world discovery of appropriation, fraud or illicit behavior comes down to days, minutes or even seconds with a few keystrokes and keen intelligence. Throughout history there have been individuals whose jealousy, ruthlessness, greed and sloth have risked fortunes and reputations for (perceived) gain or retribution – Alexandre Dumas’ The Count of Monte Cristo anyone? Just as Edmond Dantès took full advantage of his time falsely imprisoned to learn every skill imaginable in developing a faultless reputation and re-branding himself, every effort in thought leadership and in garnering a dedicated follower base, and fostering epic levels of engagement takes considerable patience, skill and acuity.

Beyond the Instagram bloggers’ ‘bot-gate’ other more widely known unveilings of deceit relate to appropriation of the resistance movement by Pepsi and State Street of New York City’s iconic bronze sculpture created by Arturo Di Modica.

The Tate Modern offers this essay on appropriation,

[…] to create a new situation, and therefore a new meaning or set of meanings, for a familiar image. Appropriation art raises questions of originality, authenticity and authorship…

All great art is subversive, a commentary manifest with physicality. Co-opting the passion found in resistance to injustice in its many forms, feminism, racism, environmental stewardship, and its related arts for commercial gain by the advertising industry has a vast history in the United States.

Fearless-girl-vs-arturo-di-modica

I don’t like what Fearless Girl ‘is’ specifically because she is contrived by Mad Men to gender-wash their clients’ bottom line. The $2.5 trillion (under management) State Street Global Advisors opted for a publicity stunt on International Women’s Day of instead of doing the long overdue ‘hard work’ of creating a work environment of equality and gender partity or proactively investing in education for girls on a global basis. For the unaware allow me to point out that advertising (in which both Pepsi and State Street engaged) is only related to public relations as it is a part of the greater communication functions in general. It seems to me if you are retained to represent the interests of a seven or eight figure client your responsibilities should include candid risk assessment to any proposal you present. Ultimately this all comes down to proactive reputation management versus putting your client in the rather costly position of damage control through crisis management.

With so much to lose why take a chance in the first place?

If you enjoy my blog please consider ‘buying me a cup of tea’ in your currency via PayPal to livelikeadog@gmail.com and then, please do share the blog with your friends on Facebook, Google+ and Twitter – I am @TeresaFritschiTo order my book, please click on the cover art of my book below, thank you! 

 

The Social Media (non) Crisis Management of Maison Goyard

This is a story of new (money, culture, technology) smashing into old (quiet, refined, luxury) and what happens when the latter doesn’t understand the former. Those brands whose communications teams are not savvy to the nuances of social media court disaster and entrusting the reputation management of your brand to a junior staff member without critical thinking and strategic depth in their portfolio of skills can lead to a public relations nightmare.  Equally so this about how businesses need to be agile in our always on, 24/7, 365 digital world; your five year plan demands flexibility and responsiveness to what happens on social platforms. This is the paradigm shift, social media now drives the success of your business – in real time.

I watched just an epic fail in the clash of cultures represented by the 2016 MTV Video Music Awards and the 163 year old French luxury brand Goyard. Perhaps it is their storied history, or the fact that Goyard’s own head of communications is not on Twitter, or their (perceived) niche market does not rest with the Wild West of pop music or all three in combination with their Frenchness but when, (quite literally), handed the market expansion opportunity of the century Goyard blew it.

Back Story:

It started with a scarf, le carre en français, and the globally famous hip-hop artist and entrepreneur DJ Khaled (a major social media influencer with nearly 3m followers on Twitter alone) who loves the Goyard brand (whose Twitter account is less than 10K).

Goyard doesn’t make clothes so Khaled purchased several of their logoed silk scarves and had a bespoke, one-of-a-kind jacket made to wear while he hosted the (globally televised) VMAs, you can’t buy this kind of exposure. Mind you we are talking about dropping at least four and possibly six figures on this jacket, and if you recall Malcolm Gladwell’s The Tipping Point DJ Khaled is precisely the type of person that every brand covets to maintain their relevancy with changing market segmentations and to drive their brand and in particular revenue forward.

Unprepared, Goyard’s social media account manager started receiving tweets enquiring about the jacket (and other clothing items such as caps) during the VMA.  Sadly the Goyard replies were rude and frankly insulting (amongst these claiming that the scarf jacket was a fake – now all deleted from their feed).  Despite Goyard’s various tweets (it’s the internet so these live forever), DJ Khaled takes the high road and still promotes Goyard and makes nice publicly.

The PR crisis started on social media but it is still playing out in traditional and web-based media two days later. This ‘live forever’ storyboard has redefined the brand’s reputation with publications as wide ranging as Melty Style, New York Magazine, Luxury Daily, W Magazine, HipHopDx and the #SoSoShow covering the story. Maison Goyard just learned the hard reality that Twitter’s 313 million active users serve as a powerful force to be reckoned with; ignoring their immediate enquiries or, what’s worse, insulting them they will never forget and absolutely will find somewhere else to spend their money.

Goyard has been building its brand reputation for 163 years but because they failed to keep pace with societal shifts and the use of social platforms they have undone those efforts in mere seconds.  As the creator of a luxury brand, a connoisseur of beautiful things and as a communications professional the Goyard social media fail was painful for me to witness, inexcusable and avoidable. Goyard can take a ‘lessons learned’ and revamp their business with an agility that its heritage precludes and we, as a global audience, are not witnessing and they should be talking to Commarglo about how to rise like a phoenix from this episode.

 

Le Carre Jacket.png@djkhaled bought a bunch of@goyard

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(Just) 10 reasons your brand can no longer “opt-out” of social media

social-media

Image sourced from http://www.http:ownernation.us by VistaPrint

  1. The long lead times of traditional corporate communications and marketing no longer work in our always-on dynamic world. Real-time conversation now fuels new and existing B2C and B2B customers.
  2. An active, brand-relevant online presence enables customers to trust you.
  3. “Marketing today is not about what a company says about itself. It’s about what its customers say about the company” – and customers are now saying this on social media.
  4. Customer service is now social. Happy customers become brand evangelists who drive revenues. Want an example? See KLM.
  5. Your audience works, lives, and plays on their smartphones, fish where the fish are! One-fifth of leisure travellers worldwide use social platforms in their travel planning, and the hospitality vertical realises an average of an 11% conversion rate. The Economist made a studied investment last year in social media, and enjoyed a 31% increase in its subscription rate year-over-year.
  6. Social media as an SEO ranking signal is increasing in importance. 93% of online experiences begin through a search engine and SEO-based inbound leads (generated from online management) have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate.
  7. Use social media to educate about new properties, rebranding efforts, and renovations and in doing so, hotels are selling out months before re-opening.
  8. Content marketing and executive branding objectives offered through social media establish thought leadership in months rather than the years required by traditional public relations efforts.
  9. Brand storytelling is now a necessity, not a luxury. Social media presence boosts brand recognition, marketing, and recruiting, while creating a richer customer experience. Treating employees as valued stakeholders aids in retention, cuts down on hiring and training costs and also creates a huge pool of brand ambassadors.
  10. If 90 year-old Queen Elizabeth II recognises the value of proactively managing her online reputation why haven’t you? Every CEO needs to get serious about the management of their professional reputation and that of their company to ensure that s/he controls the content. Managing your reputation online is a critical part of any integrated global marketing strategy and social media provides you with a fast, effective way to do this.

 

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Where we’ve been, where we’re going

I am not the same woman I was on this day a year ago as I set forth in a 20150106_101627-2.jpglittle red car from the Dalmatian coast near Trogir to drive to Zadar and then onto Velika Plana in the Velebit mountains of Croatia. I have spent more time outside of the United States than within it these last 12 months. I have given up worldly possessions, my things currently residing in a 10x10x10 storage unit. As a result of studied consideration I am without an address while not a refugee, though some might argue that point, rather a wanderer as I wanted to take what little time remains on this planet for me and to live even more fully than I ever have previously. I have created a new (virtual) communications consultancy with my dear friend Ken, and together we generated more than 28million impressions on various social media platforms for the Istrian Tourist Board. I have now visited Israel, a country never on my bucket list unlike the genuine longing I feel for Tibet, Bhutan and Nepal. On my first morning here I was welcomed in my friend’s garden 20151230_132038-2by the sound of the Muezzin’s voice as it rang out over this mixed neighbourhood in Jerusalem. After gently quelling Christians (pushing, shoving and being rude in their frenzy to kneel before God) in the Basilica and Grotto of the Nativity I spent Christmas Day eating Arabic street food in Bethlehem. I now wear an (energetically powerful) deep turquoise 2000 year old piece of Roman glass as a result of being here – the silver palm leaf as emblematic of my journey as the blue glass which mirrors the Adriatic Sea I have been engaged in protecting this last year. 

Numbers are the Universal language offered by the deity to humans as confirmation of the truth. ~  St. Augustine of Hippo (A.D. 354–430)

Today is 02 01 2016. My birthday is 16 02 2016. I know nothing (substantial) about numerology but I like the synergy of those numbers. I like to consider that they represent within this infinitely tiny window of human history (45 days, or 4+5 = 9) something amazing and inspiring which is about to happen in my life, perhaps even for the world, that will fundamentally alter e-v-e-r-y-t-h-i-n-g.

After writing the above sentence I did a Google search of “numerology + 02162016” and the following came up as a result – posted by someone using the Avatar of Santa Mann on October 28, 2014 at 9:07 pm

The date is Feb.16th 2016 …
0216 = 9
2016 = 9 ….
02162016 = 18 = 9
9+9+9=27 = 9
If my calculations are correct this is a major date may even disrupt
elections for 2016

I will settle for something a bit less dramatic as I think the ripe New Year is full of promise and because how much more can we take of natural and man-made disasters as well as the wearying hate and destruction wrought by those whose lives are grounded in fear.

The New Year had has this ‘affect’ on me for a very long time – probably even longer than the loss I suffered thirteen years ago yesterday (where once again on New Year’s Day I was hit hard). Since childhood I have not made resolutions. I am reflective about the past and then it is time to move on. I have always believed that my journey was meant to be a singular activity and while that might sound a bit egotistical, aren’t all of our journeys singular? There are people who I hold in my heart more dearly than they can possibly know, but there is something about me (as my friend Kirstie points to my 7th House as the culprit) lacks ‘stickiness when it comes to relationships’ – all relationships, but in particular those forming romantic connections with men.

This morning 7575 miles away from where she and I sat at our respective computers, me at a rough hewn table with Narcissus picked from the 20160102_130834-2garden this morning their heady fragrance as much a balm as the cup of tea I was drinking, my childhood friend Mary dropped me a note on Facebook “…more comes from this time in your life than any other, be Faithful to yourself and know that all comes when least expected! I send love and Light my friend and embrace you across the miles…Namaste”.

Recently two very different men from two different cultures shared prophetic words with me. Both, whether they realised it or not, provided me with substantial gifts in doing so.  The first man, whose voice I have yet to hear, told me that I might be the woman he has searched for his whole life. Okay, whether I am or not if you are single isn’t it nice to think that ‘someplace out there’ there is one person who is keen on finding you?? Yet there are astonishing, and highly unlikely from a statistical perspective, synchronicities between his life and my own which would point to some reason for our (eventual) meeting including his having an important ‘life moment’ on my birthday last year.  The second man stood before me telling me that he had a message from God for me. Now before you pshaw that idea let’s recall that there is a long list of historic figures that the Almighty has spoken to, and plenty of contemporary false prophets spewing ugliness in His name from podiums tied to the politics of virtually every nation.  But I think Muneer is tied into something ‘older’ and somehow more authentic to our collective human condition.  There is love.jpgno way to explain, given the pure randomness of the way we met, how in posing his statements, subsequent questions and of his words (from God) he could be quite so accurate as to foster resonance in my heart chakra to the degree that my eyes filled (and spilled) with tears. The image at right PERFECTLY synopsis’s Muneer’s message.

I have been reflecting on all these words expressed to me, turning them over in my head and heart, recognizing the truth found and opening myself up to the path to set forth upon with their accompaniment. These words give me something to ponder and have renewed my hope in possibilities just as the clean slate of the New Year always seems to promise.

My friend Mary says that as I walk fully in Faith I inspire her to do the same. I had never considered that my actions inspired others but perhaps that is what love is. We are loved because we are God’s light carried within our souls, not separate, but ‘at-one-ment’.

We are loved. We are love. Happy New Year.

If you enjoy my blog please consider sending me the “price of a cup of tea” in your currency via PayPal to livelikeadog@gmail.com and do share it with your friends on Facebook, Google+ and Twitter – I am @TeresaFritschiTo order my book, please click on the cover art of my book below, thank you! 

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