Tag Archives: inclusion

“Reindeer Games” at Davos

I have expressed my opinions about the current president of my country on various social media platforms for nearly three years but I have never actually written about him. This is largely because as a communications professional I never wanted to contribute to satiating his hunger for his name and photo to be widely shared,

“There’s no such thing as bad publicity except your own obituary.”

~ Brendan Behan

In his address at The World Economic Forum at Davos Emmanuel Macron referenced ‘snow’, climate change and skeptics and that got me thinking about Rudolph and how he had torudolph prove his value to the clique of ‘regular, flying reindeer’. At some point, in most of our lives, we will face similar challenges of inclusion where we need to offer the best of ourselves to prove we are worthy. The concepts, and application, of justice and equality mean a great deal to me personally.  The WEF, widely and erroneously referred to as ‘Davos’, has the capacity to test the mettle of most confident and seasoned of intellectuals and thought leaders. Women are still in the minority, with improvements this year and an attempt to appropriate the #MeToo movement.

Based upon initial reports it would seem that, once again, the 45th president of the United States put his bravado before expertise. He attempted to thrust himself into rooms where he was unwelcome, and was physically removed according to some of his handlers in attendance. (I belong to some private social media groups where this has been ‘the topic of the day’.) After a year of his MAGA rhetoric the world has moved on, and away, from including the United States. Self-protection and mockery have replaced diplomatic deference. (Selected from many similar ones) these words from Nicholas Dungan, a senior fellow at the Atlantic Council, sum up the current climate as told to CNN “…Trump is going for show rather than substance.” Continuing Dungan said, “the rest of the planet is moving quite swiftly to fill the void of US leadership in the global system which the US itself created.

I grew up in New York state. Just enough younger to be aware of the shady real estate and other dealings of Trump. As the global elite jetted and helicoptered into Davos I recalled how passionately ‘The Donald’ has always aspired to be included in the upper realms of polite society. Some of the media headlines allude to Trump’s acceptance by the attendees at the WEF (based on the packed auditorium which also heard boos and hisses during his speech). I believe, as many do, that the real power in those rooms still find him insignificant to their plans for globalization and the eventual elimination of the nation state altogether. More so, political leaders have made it clear that a wide swath of current American policies are not welcome and they are advancing without the United States.

The ‘shade’ which the Guggenheim just threw at Trump speaks volumes about how little regard their storied institution has for him. I have no doubt that had the 18kt gold toilet goldhad not been used by 100,000 people mysophobic Trump would have delighted in putting his Forbes smacked butt on said throne. Perhaps they recognised that his insistence that the fake Renoir hanging in Trump’s property was real was sufficient rationale to deny his request (notwithstanding the lending restrictions of the Thannhauser Collection) as he does have a history of associating with criminal elements.

In a relatively short period of time Rudolph provided value to his peers and everyone around him, no greater good has been realised by ‘the election’ of Trump. Enough already. For the world it’s been a long two years. We are all doggedly tired of the lies, of the self-aggrandizement, of the abuse of power, of the systematic efforts to rape and pillage America and the rest of the world for his personal gain, of the scandals, of the divisiveness and the rising violence prompted by his hateful words. I don’t want to believe that 45 was enthusiastically invited to Davos where the accomplished in a great many spheres at least go through the motions of setting an agenda for the greater good. Rather I suspect that through a series of backroom phone calls and manipulations he was able to insert himself there to assuage the pervasive emptiness of his ego. Like a spoiled child constantly interrupting adult conversations it has become a moral imperative (even if it will impact shareholder value in the short-term) to reign in this incompetent and dangerous man. Just as (some) politicians have recognised that Trump is irrelevant, media bosses need to stop sending journalists to ‘cover him’. Please. Stop feeding the beast.

If you enjoy my blog please consider ‘buying me a cup of tea’ in your currency via PayPal to livelikeadog@gmail.com and do share it with your friends on Facebook, Google+ and Twitter – I am @TeresaFritschi. To order my book, please click on the cover art of my book below, thank you! 

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Caveat Emptor – Social Media Influence, the Frye Fest and Reputation Management

This is not an echo of these words of P. T. Barnum – “As a general thing, I have not ‘duped thePT-barnum world’ nor attempted to do so… I have generally given people the worth of their money twice told.”, but rather these “Every crowd has a silver lining.”

Every generation has a Bernie Madoff, a Kenneth Lay, a Donald Trump who beguile the seekers of vast wealth, inclusion, distraction or any combination thereof to part with their money.

For Millennials, at least for this end of April 2017 weekend, it seems that person is Ja Rule, née Jeffrey Atkins, rapper, and creator of Bahamian Ponzi Scheme also known as the Frye Music Festival*** 2 May update – Federal Trade Commission violations cited and lawsuit filed.

Like so many before him Ja Rule was successful in his scam (or “not a scam” as he claims) for two reasons, he understood the raw vulnerability of the masses (even privileged ones willing to spend upwards of $250,000) and created a compelling campaign leveraging LOTS of young beautiful women (gaining more than 800k views) whose only claim to fame is to have built very successful personal brands making them social media influencers as a means of monetizing that vulnerability for personal gain.

frye

The influencers (I think the term shills is more appropriate) among them Kendall Jenner (nearly 22m Twitter followers),  Bella Hadid (more than 750k Twitter followers), Em Rata (more than 1m Twitter followers) made out like bandits with paychecks reported to being $250,000 to stand around, or lounge in bathing suits adorning the eye with a promise of ‘come play with me’. Using Instagram they promoted, and promoted, and promoted and in doing so the money poured in. Sex, as ever, sells.

Kendall Jenner made 250K off of promoting #fryefest ,

Yesterday, April 28th, Ja Rule (allegedly) tweeted and someone posted a screen grab to Instagram that the Frye Festival was all a big ‘social experiment’ to test the mettle of participants in a Hunger Games like scenario of adversity. (Some of the related posts include drinking their own urine to survive.)

#fryefestival • Instagram

Time will tell how short the memory of the public is, and whether by association these women have negatively impacted their credibility and their future earnings, and whether Ja Rule will be the subject of both a Class Action lawsuit and criminal charges for fraud.

This goes back to my last post, less than a week old, about ethics and reputation management. The nature of social media is that everything good or bad plays out in real-time. In our Wild, Wild West of social platforms there is broader issue for Twitter and Instagram and Facebook to consider – if ‘sponsored content’ results in an abuse of the public trust by hosting the influence peddling content are you complicit?, and if so, are you culpable?, should you distance your business further from such content and somehow shift the juncture of revenue generation? If a post subsequently results in bullying, terrorism, human trafficking, stalking, domestic violence, fraud, wrongful death, or murder have your policies enabled such to take place? Will any of these potential tragic events subsequently amplified to audiences approaching 600 million people globally result in lawsuits for ‘pain and suffering’? Corporate communications professionals should be involved in risk assessment, and not simply for the sake of reputation management or avoiding crisis management. I hope that this weekend legal, executive and communications teams at various social companies are meeting to develop (or expand) policies and legal protections.

The public clamors for social influencers to more carefully examine their choices of endorsement deals, a fairy tale ending which will never happen. It is the idolization of the rich and infamous which brought these individuals to Exuma and they need to take personal responsibility for their choices.

In closing, Caveat Emptor

If you enjoy my blog please consider ‘buying me a cup of tea’ in your currency via PayPal to livelikeadog@gmail.com and then, please do share the blog with your friends on Facebook, Google+ and Twitter – I am @TeresaFritschiTo order my book, please click on the cover art of my book below, thank you!