Tag Archives: fraud

Caveat Emptor – Social Media Influence, the Frye Fest and Reputation Management

This is not an echo of these words of P. T. Barnum – “As a general thing, I have not ‘duped thePT-barnum world’ nor attempted to do so… I have generally given people the worth of their money twice told.”, but rather these “Every crowd has a silver lining.”

Every generation has a Bernie Madoff, a Kenneth Lay, a Donald Trump who beguile the seekers of vast wealth, inclusion, distraction or any combination thereof to part with their money.

For Millennials, at least for this end of April 2017 weekend, it seems that person is Ja Rule, née Jeffrey Atkins, rapper, and creator of Bahamian Ponzi Scheme also known as the Frye Music Festival*** 2 May update – Federal Trade Commission violations cited and lawsuit filed.

Like so many before him Ja Rule was successful in his scam (or “not a scam” as he claims) for two reasons, he understood the raw vulnerability of the masses (even privileged ones willing to spend upwards of $250,000) and created a compelling campaign leveraging LOTS of young beautiful women (gaining more than 800k views) whose only claim to fame is to have built very successful personal brands making them social media influencers as a means of monetizing that vulnerability for personal gain.

frye

The influencers (I think the term shills is more appropriate) among them Kendall Jenner (nearly 22m Twitter followers),  Bella Hadid (more than 750k Twitter followers), Em Rata (more than 1m Twitter followers) made out like bandits with paychecks reported to being $250,000 to stand around, or lounge in bathing suits adorning the eye with a promise of ‘come play with me’. Using Instagram they promoted, and promoted, and promoted and in doing so the money poured in. Sex, as ever, sells.

Kendall Jenner made 250K off of promoting #fryefest ,

Yesterday, April 28th, Ja Rule (allegedly) tweeted and someone posted a screen grab to Instagram that the Frye Festival was all a big ‘social experiment’ to test the mettle of participants in a Hunger Games like scenario of adversity. (Some of the related posts include drinking their own urine to survive.)

#fryefestival • Instagram

Time will tell how short the memory of the public is, and whether by association these women have negatively impacted their credibility and their future earnings, and whether Ja Rule will be the subject of both a Class Action lawsuit and criminal charges for fraud.

This goes back to my last post, less than a week old, about ethics and reputation management. The nature of social media is that everything good or bad plays out in real-time. In our Wild, Wild West of social platforms there is broader issue for Twitter and Instagram and Facebook to consider – if ‘sponsored content’ results in an abuse of the public trust by hosting the influence peddling content are you complicit?, and if so, are you culpable?, should you distance your business further from such content and somehow shift the juncture of revenue generation? If a post subsequently results in bullying, terrorism, human trafficking, stalking, domestic violence, fraud, wrongful death, or murder have your policies enabled such to take place? Will any of these potential tragic events subsequently amplified to audiences approaching 600 million people globally result in lawsuits for ‘pain and suffering’? Corporate communications professionals should be involved in risk assessment, and not simply for the sake of reputation management or avoiding crisis management. I hope that this weekend legal, executive and communications teams at various social companies are meeting to develop (or expand) policies and legal protections.

The public clamors for social influencers to more carefully examine their choices of endorsement deals, a fairy tale ending which will never happen. It is the idolization of the rich and infamous which brought these individuals to Exuma and they need to take personal responsibility for their choices.

In closing, Caveat Emptor

If you enjoy my blog please consider ‘buying me a cup of tea’ in your currency via PayPal to livelikeadog@gmail.com and then, please do share the blog with your friends on Facebook, Google+ and Twitter – I am @TeresaFritschiTo order my book, please click on the cover art of my book below, thank you! 

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The difference (participating in) elections make

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Justin Trudeau from Rideau Hall photo: CBC.CA

All over the world ordinary people like myself are applauding the less than a week old leadership offered to Canada (and the world by example) of Justin Trudeau. His quote “Because its 2015” resounding with us regardless of our gender, race, religion, ethnic heritage or where we live. His vision boldly being implemented to undo his predecessors’ nearly decade long debauching of everything that Canadians (as my childhood neighbours of less than 1 mile) hold dear about themselves and their society.

To Canada’s south, especially in the states of Ohio and Kentucky, the United States is dealing with cries of election fraud brought about by Diebold’s electronic voting machines where software vulnerability makes hacking (or coding as some believe) easy to make the results anything the ruling party might wish them to be. And sometimes it requires the court systems to make ‘basic human rights’ that our ancient (and near history) forebears took for granted in healing and for ceremony legitimate in the face of corporate interests and the narrowmindedness of a well organized minority, or the drug cartels themselves. (For the record I support the use of marijuana for medical use and spiritual exploration but am not a user myself.)

4200 miles away from Ottawa and Columbus today is Election Day in Croatia. And like so many places around the world a great deal is at stake in the form of who is chosen by us, the masses, to represent our interests. What we as individuals, in our egocentric view, tend to forget is that we are all connected by the choices made when we cast our ballots (or fail to show up at all because ofizbori2015 indifference or resignation that nothing will be changed). Election results matter a great deal in our dynamic and interdependent and connected world. We are one. We will all be impacted by the same planet security horrors – some immediate and directly facing drought and then famine, natural and man-made disasters resulting from climate change, rising sea levels, armed conflict and outright genocide resulting from greed and insecurity, and others who fear the tidal wave of ‘others’ brought to our borders by the aforementioned and much more.

In the case of every country bordering the Adriatic and all of its citizens, tourism 11-08-15 at 11.29 AMbusinesses ranging from tourism to tuna, all will be negatively impacted if the current Croatian administration (and any combination of its collation government) are reelected. Under the misguided (or personal gain?) driven mindset of the current Minister of Economy Ivan Vrdoljak and his co-conspirators in the archaic hydrocarbon industry of Eni SpA, Medoil Plc, INA Industrija Nafte d.d., Oando Inc and Vermilion Energy propose to drill for natural gas and oil in the pristine waters of the Jadrana (the Adriatic). Almost certainly with a fault line running under and through this shallow closed sea a disaster will happen, perhaps on the epic level of the Deepwater Horizon (BP Oil) spill in the very least further decimating the natural habitat for marine life and negatively impacting the thriving tourism sector of the Croatian (and other Adriatic countries) economy.

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Personal photo of the northern Adriatic taken 10 September 2015

A year ago when I first came to Croatia I was struck by the absolute beauty of the country and especially of the Adriatic. I recognise that the floundering economy needs help but drilling for oil in this water is lunacy and wholly unnecessary when robust clean technologies based in renewables are widely available to channel Croatia’s abundant sun, wind, wave and harness biomass. Further, my business partner in Commarglo and I have a plan ready to deploy that could raise tourism in Croatia by the same 800% which he realised as a grad student for the country of Aruba. On behalf of a cross section of concerned citizens from around the world and within Croatia’s borders we implored of His Holiness Pope Francis to intervene, which sadly has not yet happened.

And so I bring you dear reader to a choice. For Croatians to get the polls today, to cast your votes first for Zivi Zid (their platform does not sanction drilling on land or in the sea) and then ORaH (which supports limited drilling for natural gas – which I personally hope they will change their position on). For the rest of us, in advance of COP21 to tweet #EarthToParis consistently and loudly to make the representatives of 190 countries attending on all of our behalf to actually cease the border bickering and ‘you go first’ arguments and rationally, methodically and immediately develop a tactical plan for implementing against the red alert level of warning we are living in related to climate change. For those that suggest it will cost too much – really? look at what climate change is already costing humanity for our negligence.

If you enjoy my blog please consider ‘buying me a cup of tea’ in your currency via PayPal to livelikeadog@gmail.com and then, do share it with your friends on Facebook, Google+ and Twitter – I am @TeresaFritschiTo order my book, please click on the cover art of my book below, thank you!