Tag Archives: campaign

This is “Matt”. Matt is Every Single One of Us.

Jeff

This is “Matt”. Matt is the guy down the street whose kid plays Little League with yours.  He is courteous and helpful.  So, of course, he works at getting your ‘shades of blue’ reconciled in the paint department at Lowe’s.  Matt could be your neighbor, or you.  The truth is that Matt is every single one of us.  “Matt” is actually my friend Jeffrey, an actor living in Los Angeles, a very funny comedian, an intellectual pundit (when he chooses to be) and a man with a laugh that fills rooms with joy.  Jeffrey has been diagnosed with cancer, stage 2 lymphoma to be precise, and at present he is being squeezed in the middle like a tube of toothpaste by a grossly negligent ‘system’ and the people employed by it who have zero sense of humanity. I am mad as Hell over all of it.

The name of his insurance company doesn’t matter.  With ‘our’ shareholder, profit-driven, horribly broken, healthcare system in the United States the truth is that what is happening to Jeffrey could happen to any of us and our loved ones. But it does matter that his insurance company hangs up on him. It matters that the administrative staff tell him that his premium will quadruple if he ‘wants’ home care for changing the dressing on the tube sticking out of his arm (sepsis being a real possibility) where he is hooked up to receive his chemo. It matters that I escalate and help seems imminent only to have some drone of an administrative staff person deflect and say it will take two weeks. It matters that appointments are made and cancelled due to software, and human errors and then the humans charged with delivering this news are devoid of humanity. It matters because the stress of dealing with getting healthy on your own (even with a supportive tribe) is enormous. It matters that his first oncologist failed to speak a single word to him in the nine weeks immediately following his diagnosis and never prescribed anti-nausea pills with the host of others which he did prescribe.  Jeffrey’s second oncologist is amazing. Despite the fact that I am a non-relation he has taken my call to problem solve aspects related to Jeffrey’s treatment from Sweden where I am currently.

Which brings me to two components of the health insurance storyline in the United States; employer supported efforts like those which “Matt” as an employee of Lowe’s enjoys (really amazing benefits which should prompt all of you reading this to vote with your wallet and shop at your local Lowe’s ‘just because’) and the idea of a single-payer system such as our Canadian neighbors and those in the Nordics enjoy. On this day, with TrumpCare effectively dead, the reality of a single-payer health care system in the United States has risen like Fawkes in Harry Potter.

Let me remove any ambiguity, I have a couple of issues with the Affordable Care Act (aka ObamaCare) but neither have to do with the fact that it came to fruition under our 44th President; the first is that it didn’t go far enough and the second being its mandate to be purchased under penalty.  If we have sufficient financial resources to wage seemingly endless war across the planet then Americans of every stripe should have universal healthcare on par with what our federally elected officials enjoy. And if that can’t be done then our elected officials should have that benefit voided.

How do we get to a single-payer health care system to the universal benefit of 330 million Americans and put the United States on par with other first world nations? Well, California, where my friend Jeffrey lives, ever the ‘test the water’ state for public policy adoption has a viable solution called The Healthy California Act. Evidently this legislation has broad support on both sides of the political aisle in La-La Land but one man has blocked it from advancing, and there is a reason for that. Actually there are about 475,000 reasons in the form of contributions from the Political Action Committees of health insurance companies and their executives to Speaker of the Assembly Anthony Redon re-election campaign.  Redon is a perfect example of the systemic violation of the masses by a corrupt politician bought and paid for by the highest bidders for his favor.

SB-562 The Healthy California Act.

The passage of a single-payer system in California, or nationally, wouldn’t put insurers out of business but the resulting shifts in the market would demand agility that insurance companies are not generally known to possess. A model which offers premium coverage in lieu of, or as a supplement to, a single-payer system would still provide considerable revenue – with a healthier demographic contributing to shareholder value.  Policies which would allow customers choices in taking advantage of medical tourism opportunities around the world should also be considered. The increasing perception of health insurers places them at odds with the humankind they are supposed to be serving – essentially sentencing their policy holders to death when costs become inconvenient and expensive. When we make a conscious choice to deny protection and participation by our most vulnerable we can no longer claim to be an advanced or civil society. The costs are too high when we lose our compassion and willingness to step forward and be part of the solution rather than remain part of the problem.

Critically we need to dislodge ourselves from the ‘us vs. them’ mindset that is so pervasive in any conversation about health insurance, healthcare and providing a path forward for all of our citizens. Universal peace of mind around the most fragile aspect of living our lives fully and completely should not even be a question in 2017.

If you enjoy my blog please consider ‘buying me a cup of tea’ in your currency via PayPal to livelikeadog@gmail.com and then, please do share the blog with your friends on Facebook, Google+ and Twitter – I am @TeresaFritschiTo order my book, please click on the cover art of my book below, thank you! 

 

 

Caveat Emptor – Social Media Influence, the Frye Fest and Reputation Management

This is not an echo of these words of P. T. Barnum – “As a general thing, I have not ‘duped thePT-barnum world’ nor attempted to do so… I have generally given people the worth of their money twice told.”, but rather these “Every crowd has a silver lining.”

Every generation has a Bernie Madoff, a Kenneth Lay, a Donald Trump who beguile the seekers of vast wealth, inclusion, distraction or any combination thereof to part with their money.

For Millennials, at least for this end of April 2017 weekend, it seems that person is Ja Rule, née Jeffrey Atkins, rapper, and creator of Bahamian Ponzi Scheme also known as the Frye Music Festival*** 2 May update – Federal Trade Commission violations cited and lawsuit filed.

Like so many before him Ja Rule was successful in his scam (or “not a scam” as he claims) for two reasons, he understood the raw vulnerability of the masses (even privileged ones willing to spend upwards of $250,000) and created a compelling campaign leveraging LOTS of young beautiful women (gaining more than 800k views) whose only claim to fame is to have built very successful personal brands making them social media influencers as a means of monetizing that vulnerability for personal gain.

frye

The influencers (I think the term shills is more appropriate) among them Kendall Jenner (nearly 22m Twitter followers),  Bella Hadid (more than 750k Twitter followers), Em Rata (more than 1m Twitter followers) made out like bandits with paychecks reported to being $250,000 to stand around, or lounge in bathing suits adorning the eye with a promise of ‘come play with me’. Using Instagram they promoted, and promoted, and promoted and in doing so the money poured in. Sex, as ever, sells.

Kendall Jenner made 250K off of promoting #fryefest ,

Yesterday, April 28th, Ja Rule (allegedly) tweeted and someone posted a screen grab to Instagram that the Frye Festival was all a big ‘social experiment’ to test the mettle of participants in a Hunger Games like scenario of adversity. (Some of the related posts include drinking their own urine to survive.)

#fryefestival • Instagram

Time will tell how short the memory of the public is, and whether by association these women have negatively impacted their credibility and their future earnings, and whether Ja Rule will be the subject of both a Class Action lawsuit and criminal charges for fraud.

This goes back to my last post, less than a week old, about ethics and reputation management. The nature of social media is that everything good or bad plays out in real-time. In our Wild, Wild West of social platforms there is broader issue for Twitter and Instagram and Facebook to consider – if ‘sponsored content’ results in an abuse of the public trust by hosting the influence peddling content are you complicit?, and if so, are you culpable?, should you distance your business further from such content and somehow shift the juncture of revenue generation? If a post subsequently results in bullying, terrorism, human trafficking, stalking, domestic violence, fraud, wrongful death, or murder have your policies enabled such to take place? Will any of these potential tragic events subsequently amplified to audiences approaching 600 million people globally result in lawsuits for ‘pain and suffering’? Corporate communications professionals should be involved in risk assessment, and not simply for the sake of reputation management or avoiding crisis management. I hope that this weekend legal, executive and communications teams at various social companies are meeting to develop (or expand) policies and legal protections.

The public clamors for social influencers to more carefully examine their choices of endorsement deals, a fairy tale ending which will never happen. It is the idolization of the rich and infamous which brought these individuals to Exuma and they need to take personal responsibility for their choices.

In closing, Caveat Emptor

If you enjoy my blog please consider ‘buying me a cup of tea’ in your currency via PayPal to livelikeadog@gmail.com and then, please do share the blog with your friends on Facebook, Google+ and Twitter – I am @TeresaFritschiTo order my book, please click on the cover art of my book below, thank you! 

#IstraKT – Commarglo – Social Media Marketing – Čarobno!

Bill Ellis, Abundance (horse chomping at its bit).

While we still deployed our pre-marketing content in concert with the previous 10 weeks’ teams, I have been like a horse chomping at its bit for the last two months waiting for “our week” of the #ShareIstria contest to begin.

The #IstraKT team (of myself and my business partner Ken Herron), set our feet onto Istrian soil 24 July. Officially commencing at 00:00:01 25 July and ending 23:59:59 31 July we planned our week (when our social media efforts would actually count toward the competition) to be as though we were actually running a marketing campaign for the Istrian Tourist Board, and not simply capturing images of our experiences as scheduled by @VisitIstra.  We also recognised that our differentiation would be in providing vastly different content on various social media platforms from those efforts we had witnessed with more about Istra herself (and no selfies!) which would hopefully be more evocative and offer greater depth realising epic amplification. To say we are pleased with the results would be an understatement. No one will know who actually won the #ShareIstria contest until the Istrian Tourist Board (ITB) announces the results on 1 September.  That expressed, we know that regardless of the outcome, we ran a fabulous social media marketing effort for the ITB and are rightfully proud of our contribution to their campaign.

Screen Shot 2015-08-07 at 11.52.08 amFor the time being let me share our analytics from Twitter. I feel that we should level set for anyone reading this along the lines of investment prospectus fine print, ‘previous performance is not indicative of future earnings’.

We planned for every eventuality (save for a serious lack of sleep and dropping my laptop shattering the screen on Wednesday night) and we executed nearly flawlessly. At the end of our week we had delivered a combined 3577 tweets resulting in 27,137, 344 impressions. 1321 (36.95%) of our tweets included hyperlinks, but interestingly enough the tweets with the most engagement were those which provided a convergence of old school marketing and social media. Our pic#wishyouwerehere postcard effort for the person who created the most amplification for #IstraKT team each day was a huge success – clearly there is something rather charming and nostalgic about getting a physical postcard from a faraway place which beats an Instagram hands down.

pic (1)A six-second Vine video of our liaison Goran earned over 800 views before the contest ended (and resulted in two proposals of marriage for him, he’s already happily married but was flattered) and it currently has realised more than 1620 loops.  (“Comments included “Is he single?,” “I like!!!.” and “Yummers!”)

The video from our visit to the Gustolato “Dream Lab” most clicked through for their website. We created a #loveletter video which served to wrap up our efforts in a very pretty package (even if you have never visited Istra you should cry it’s so beautiful!).

In the end, the estimated value we created for ITB is something north of $500,000.00.  Yes, we did it for the experience, for the bragging rights, to showcase what (agency) Commarglo and (tool) Outbox Pro can do, for a chance to win the €10,000, but mostly, now, we recognise that we really did all of this because we have fallen under the spell of Istra. We would like, very much, for you to take our experience and visit soon. 

If you enjoy my blog please do share the blog with your friends on Facebook, Google+ and Twitter – I am @TeresaFritschiTo order my book, please click on the cover art of my book below, thank you! 

AllThatINeedbizcardartfront