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Reputation Management and Appropriation, Lessons in Ethics from Edmond Dantès

My study of communications and public relations was taught by passionate adherents to Ivy Lee’s Declaration of Principles – that it is the ethical responsibility of a public relations practitioner to offer uncompromising truth to the public on behalf of one’s clients. Perhaps because of this, and despite working in high tech for 16 years, it should be un-surprising that I view the use of technology in the form of bots exponentially deployed during the United States 2016 presidential elections, let alone anywhere else, as abhorrent.

My various social media accounts address the complexities of my person; Twitter, LinkedIn, and Instagram serve as outlets for my professional existence while Pinterest and Facebook are more intimate expressions – at the intersection of these social platforms is my blog. While I have a blog I wouldn’t necessarily consider myself ‘a blogger’ (it is not a commercial venture). Yet my writing on this platform, having gone viral, has had impact – in part responsible for shifting public policy and the proposed exploitation of the pristine waters of the Adriatic in 2015/2016.  While building my own Instagram presence I admit to being thoroughly perplexed as to how (with the quality of photos and nominal content offered) fellow travel specific accounts could possibly have earned followers approaching 100,000 in less than a month. Thus, the clarity offered in reading Jess Gibson’s Dear PRs post referencing ‘bot-gate’ was genuinely appreciated, and it’s also why I take a particular delight at the failure of Instagress.

The truth has always found a way to be revealed, in our connected world discovery of appropriation, fraud or illicit behavior comes down to days, minutes or even seconds with a few keystrokes and keen intelligence. Throughout history there have been individuals whose jealousy, ruthlessness, greed and sloth have risked fortunes and reputations for (perceived) gain or retribution – Alexandre Dumas’ The Count of Monte Cristo anyone? Just as Edmond Dantès took full advantage of his time falsely imprisoned to learn every skill imaginable in developing a faultless reputation and re-branding himself, every effort in thought leadership and in garnering a dedicated follower base, and fostering epic levels of engagement takes considerable patience, skill and acuity.

Beyond the Instagram bloggers’ ‘bot-gate’ other more widely known unveilings of deceit relate to appropriation of the resistance movement by Pepsi and State Street of New York City’s iconic bronze sculpture created by Arturo Di Modica.

The Tate Modern offers this essay on appropriation,

[…] to create a new situation, and therefore a new meaning or set of meanings, for a familiar image. Appropriation art raises questions of originality, authenticity and authorship…

All great art is subversive, a commentary manifest with physicality. Co-opting the passion found in resistance to injustice in its many forms, feminism, racism, environmental stewardship, and its related arts for commercial gain by the advertising industry has a vast history in the United States.

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I don’t like what Fearless Girl ‘is’ specifically because she is contrived by Mad Men to gender-wash their clients’ bottom line. The $2.5 trillion (under management) State Street Global Advisors opted for a publicity stunt on International Women’s Day of instead of doing the long overdue ‘hard work’ of creating a work environment of equality and gender partity or proactively investing in education for girls on a global basis. For the unaware allow me to point out that advertising (in which both Pepsi and State Street engaged) is only related to public relations as it is a part of the greater communication functions in general. It seems to me if you are retained to represent the interests of a seven or eight figure client your responsibilities should include candid risk assessment to any proposal you present. Ultimately this all comes down to proactive reputation management versus putting your client in the rather costly position of damage control through crisis management.

With so much to lose why take a chance in the first place?

If you enjoy my blog please consider ‘buying me a cup of tea’ in your currency via PayPal to livelikeadog@gmail.com and then, please do share the blog with your friends on Facebook, Google+ and Twitter – I am @TeresaFritschiTo order my book, please click on the cover art of my book below, thank you! 

 

We must go down to the sea.

In what seems like a very long time ago now, I ‘ran away to the sea’.

Clark Little The Inside of a Breaking Wave

Clark Little ~ The Inside of a Breaking Wave

It wasn’t something I had always dreamed of. I didn’t grow up in New England nor did we vacation there in my childhood, the lure wasn’t generated by something in my DNA or family history. Running toward the sea and all she held so enticing and healing happened in one of those odd confluences of events that start when people decide to divorce; a place where things are empty and vast and terrifying.

I didn’t find a therapist (even if I had the financial resources my attitude toward this remains ‘physician heal thyself’). I didn’t turn to the reckless consumption of alcohol or men or shopping – all of which seem a potentially dangerous cocktail when feeling overwhelmed and vulnerable. No, I learned to sail and it not only saved my sanity, but taught me skills and refined others I didn’t know I possessed. It expanded my fearlessness, maybe, sailing even saved my life. Running away to the sea came about for me because my ex-husband expressed wanting “someone ordinary” (his words) and for me that meant I somehow needed to prove that being “extraordinary” (at least to myself) would be ‘more than enough’. The path to this was illogical to everyone around me, and a point of contentious arguments with my parents with whom I happened to be living at the time. It was quite literally the biggest of long shots odds-wise on the planet (perhaps the whole galaxy) and I was going for it regardless of what anyone thought, suggested or declaimed as being ‘beyond my grasp’. Here’s the truth, those closest to us, and even those in our immediate sphere of influence, wish to keep us small because it makes them feel better about their lives. Do not listen. Your life is not about accommodating others, it is about filling your journey up so that at the end of it there is nothing left undone. No regrets. Ever.

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Me. Sailing on Lake Erie.

Learning to sail gave me enormous, focused calm. It gave me ink black skies devoid of light pollution but filled with shooting stars and the Milky Way as I navigated in darkness on Lake Erie. I pointed up the 33 foot (roughly 10 metres) Catalina I was being taught on – not with a compass, not with the tell tails but in closing my eyes and feeling the wind and adjusting accordingly. I scrubbed boat scum and reefed the main. I took the helm and winched until my arms ached. I was rail weight and hauled sheets. I stood in the bowsprit sighting race markers as we heeled at 15 degrees clinging to shrouds in breathless exhilaration and joy. I tacked and jibed my way through May, June, July and August, at least three times a week and in the process something magical happened – I found an exit strategy to the life everyone around me wanted me to live but that I had either outgrown or was wrongly born into.

Californian

The Californian

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The 1990/1991 crew and staff of the HMS Bounty, Captain John Rumsey holding the life ring, me, at right of it.

‘Randomly’ I met a captain. John Rumsey was certified to sail everything (and as is evident by this article he still does), all the way up to Super Tankers, and he told me that if I could sail on Lake Erie I could sail on any body of water – anywhere.  After five months of stomach lurching nerves each time the phone rang I became the Operations Manager for the HMS Bounty (not crew, but still having a dotted line reporting to John) then owned by Turner Broadcasting Systems in Atlanta, Georgia. The remarkable thing about having a job like this is the sailing world automatically assumes you are a world class yachtsman and you get invited to helm (or crew) boats like America’s Cup 12 metre yachts the Heart of America and Stars & Stripes, and 130 LOA, 130 gross tonnage replica of an 1847 revenue cutter owned by San Diego Maritime Museum called The Californian.

If you sail, if you love the sea, you understand its pull. And so, two things I must ask of you dear reader – rather I implore you to help.

Every two years something called the Transat650 is raced by a fleet of a mere 80 sailboats. These are 6.5 metres in length and sailed solo, without any technology save for a VHF radio for sb racingapproximately 30 days crossing the Atlantic leaving Douarnenez, France and finishing in Point-à-Pitre, Guadeloupe. I have a Croatian friend (he’s the one closest to you in the picture at right) who aspires to do this in September of 2017. He, unlike I, has sailed his whole life. He is more than sufficiently competent to accomplish this, and as an extreme sportsman is physically fit and mentally acute enough to take on such a challenge. He has an @IndieGoGo campaign and has realised 48% of his funding goal with 22 days remaining is his campaign. I would like to ask you to donate $5 (of course you can give more, even line up a corporate Darksponsor for him! if you would like). Just because.

Just because you know that you would love to do this as a sailor and life has gotten in the way of doing so, or long ago you recognised your limitations and while still in love with the water and harnessing it a Dark & Stormy is the most tempest you wish to face. You will find Slobodan Velikic’s campaign here. His success is directly tied to my next ‘ask’ (but you will have to wait to find out what I mean by that late this summer). So, thank you for participating in this inspiring man’s timeless quest to test himself, to be in harmony with, and against, the vastness offered by the Atlantic.

My second favour costs you absolutely nothing but a couple moments of your time, and requires the same Internet connection you are already reading this blog post on. Some months ago I wrote a blog entitled “The only oil that goes with a Croatian bikini is olive” and as a result I now serve as the volunteer Chief Strategy Officer for the Clean Adriatic Sea Alliance, CASA. The lovely folks at Avaaz.org have made CASA part of a Survey Monkey campaign to secure a grant for $10,000 USD. All you have to do is vote for us (go here). We plan to dedicate the use of 11147571_10206454971563652_7846321981465329504_othe grant for our lobbying efforts to stop the proposed oil/gas drilling in the Adriatic Sea! Hopefully enough of you will do so and we will be able to expand our efforts to ensure that for future generations of Croatians (Italians, Slovenes, Montenegrins, Bosnians and Albanians) and vacationing tourists alike the Adriatic remains free of gas and oil platforms, tankers and pipelines and all of the horrific toxins and environmental hazards which accompany such. Thank you, in advance.

We never know exactly where we will be called to service as a result of something as random as going through a divorce. For myself, and my own journey to Ithaca, it took a couple of years (back in the 1990s) to move through the pain and to actually feel gratitude that my ex wanted someone ordinary. As I sit here today, writing this, I have the presence of mind to know I am exactly where I was always meant to be.

If you enjoy my blog please consider ‘buying me a cup of tea’ in your currency via PayPal to livelikeadog@gmail.com and then, please do share the blog with your friends on Facebook, Google+ and Twitter – I am @TeresaFritschiTo order my book, please click on the cover art of my book below, thank you! 

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