(Cancer) FaceTime

So much about who we are is defined by how we look. How others see us, how we think others see us, how we see ourselves. I don’t think this is different when you are an actor but maybe it is larger, weighs heavier on the psyche. Selection for roles tied to art direction criteria established in offices of polished chrome and laminate is a harsher reality than most of us will ever subject ourselves to in the pursuit of earning a living.

Jeff's hairIn front of a live audience consisting of members of his ‘tribe’ – people known in real life (IRL) and those of us fortunate enough to have met him through the wonders of the social media – he did ‘it’.

In Los Angeles, Jeff took an electric razor fitted with a number 3 blade to his head before chemotherapy could claim his hair, a friend there to live stream, afterwards they opened a bottle of something. In Stockholm, I cried for the continuing expansion of Jeff’s ‘I got this’ attitude.

In the first moments of the video Jeff shows us ‘why’. He reaches up, with index finger and thumb and (far too) easily plucks a clump of hair from his head… we witness his action and we feel it. We think about the totality of the gesture and what we jeffrey Scott Hendrick hairwatched long after the video ends. Jeff’s narration earns our solidarity and our running commentary included YouTube videos, GIFs and emoticons, humour, awe, love, respect and lots of encouragement. Some called his action brave – he was emphatic that he wasn’t being the least bit brave. Bravery, Jeff said, is many other things but it is not fighting cancer. Bravery is defined as a selfless, heroic action which benefits others, but to be brave, as a verb, “to defy; challenge; dare.” Oh yes, this is Jeff. It wasn’t the actual shaving of his head, or subsequently his beard (due to, as he described it, a newly developed ‘mange patch’ on his cheek), what is so brave it is Jeff’s willingness to publicly document his path to being #CancerFreebyXmas each day. To be honest I don’t know where he finds the stamina. That documentation, his ability to nominally separate himself from his experience and tap into his comfort zone as an actor/spokesperson and generally taking the bull by the horns when the health “care” system in the United States is doing e-v-e-r-y-t-h-i-n-g imaginable to hinder him leaves me in awe.

In two chemo treatments Jeff has wrestled the softball size mass known as “Lumpy” to less than a third of that. He has accomplished this through grace, a formidable example of positive-ness, eating well (organic Paleo) and, I think, the cyclical path of the universal kindness he freely offers to the world around him returning to his doorstep in abundance.

The greatest violation our world knows is the systemic stripping away of dignity.  The premiums Jeff willingly parted with each month to Molina Health long before Lumpy took up residence (from my perspective) seemed designed to finance a black op site rather than serve as a critical component to the restoration of his health.  Had Molina been ‘better insurance’ the necessity to shave his head would have eliminated by the use of a Cold Cap, shouldn’t insurance cover expenses related to treatments and the loss of income (enter the Aflac duck voice)? If you’ve ever been 8,000 miles away from someone you have come to care deeply about when some publicly traded behemoth is trying to break them into tiny shards then my words will resonate with you – each of Jeff’s sorties in his battle have become very personal to me, and to all of his tribe.

A couple night’s ago I penned an email to a contact in the public relations department of Lowe’s primarily because she had expressed, on behalf of Lowe’s, their best wishes for Jeff’s health.  As I have written previously Jeff plays “Matt” in a commercial for them. What that commercial has done for Jeff is beyond financial gain, it has removed a torturous contributor of stress generated by indifference, ineptitude and bad policy. As an actor you earn equity in the Screen Actors Guild, SAG, through each appearance you make.  At a certain point that equity generates benefits including the ability to participate in SAG’s Blue Cross and Blue Shield insurance. With Lowe’s “Matt” commercial running in multiple markets Jeff has earned sufficient equity to qualify for and be accepted into SAG’s insurance. He was covered by his new SAG policy in moments. Jeff was then able to put the decaying stench otherwise known as Molina Health and their rendition co-conspirator Global IPA to the curb like yesterday’s trash. As every ‘happy ending’ has an element of karma running through it, Reuters ran a story concurrent to Jeff’s migration noting that the interim CEO of Molina Health was letting 1400 employees go in an effort to improve Molina’s financial picture. I take incredible satisfaction in their downward spiral, and will gladly assist in any possible way to their ultimate demise. Molina Health and Global IPA are prime examples of the rotting abscess of greed destroying American society. Their employees and shareholders alike are culpable for allowing internal protocols to perpetuate an environment of suffering and stress at a time when no one has an extra ounce of energy to spare. Damn them all.

* This is the second in a series of posts about my friend Jeff, his cancer and the rationale for establishing single-payer, universal health care in America.

If you enjoy my blog please consider ‘buying me a cup of tea’ in your currency via PayPal to livelikeadog@gmail.com and then, please do share the blog with your friends on Facebook, Google+ and Twitter – I am @TeresaFritschiTo order my book, please click on the cover art of my book below, thank you! 

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Disruption, Are You Rigid?

According to my dear friend Marilyn there are two kinds of people, those who prefer towers and the others which prefer caves, the former observers and the latter shelterers I would add that neither of these can hold off the ‘inconvenience’ of disruption.

The result of our cumulative experiences makes each of us shelter in uniquely different ways. Despite our protests we all have finely defined boxes, sometimes our boxes include massively built walls, which make us comfortable and ‘safe’. Entrenched in our comfort we grow ever less capable of being expansive. Our self-imposed exile of stability restricts our movement as surely as shackles might. Disruption is going to happen so I think it is prudent to recall Dr. Wayne Dyer’s words:

karma jpegBrainyQuotes image.

When we close ourselves off from disruption can be as small as the cap left off the toothpaste, or the toilet seat left up by a new lover, a guest in our home slicing a lemon differently or being a fresh air fanatic living in our homes with the windows thrown open (my hand is raised high here). Disruption after all is unsettling, upsetting, annoying and it is an enormous opportunity for growth.  The irony is, that if asked, those who are the most thoroughly entrenched truly believe that they are functioning in a state of expansive love, generosity and kindness – the truth is only on their terms.

Rigidity is not my friend, or yours. In the two years I spent as a digital nomad I have had ample opportunity to serve as ‘the disruptive force’, and I do mean “serve” in the truest sense of that word.

Lots is made of ‘being agile’ whether an organisation or an individual, embracing change, rather than fighting it, allows the best possible outcome to manifest. And yes, I really do believe that on our spiritual path in attaining at-one-ment with The Universe, or God, having our comfort zone pushed and pulled out of its normal shape is very good for us, necessary even. Disruption forces us to confront what we fear and let it lead us forward, or we can beat a hasty retreat from it returning to what makes us comfortable.

Recently I made a choice to help someone spend more quality time with their elderly parents prior to their departure on a rather long trip, but I needed to establish boundaries around my offer. Those parameters would allow me to be generous with my time and culinary talents but ensure that I didn’t bear an undue financial burden. We are always free to choose, but we are not free from the consequences of our choices. The response to my words came with consequences, disruption to the stability of my life and a hefty financial cost for the individual. Here is where personal responsibility kicks in, but it could be something ‘more’. I fully accept the karma of my choice but I have to wonder if The Universe was really using me as an instrument, or somehow protecting me (yet again). What if my words were meant to as an opportunity to help move this person dramatically away from the entrenched rigidity of their life? (my perception). Their subsequent choice denies their pets my love and companionship and their home security, and they will subsequently incur a cost of €50 a day for eight months while I am denied a measure of stability to write and conduct business. Quel domage.

Rigidity or resilience, how do you deal with disruption?

If you enjoy my blog please consider ‘buying me a cup of tea’ in your currency via PayPal to livelikeadog@gmail.com and then, please do share the blog with your friends on Facebook, Google+ and Twitter – I am @TeresaFritschiTo order my book, please click on the cover art of my book below, thank you! 

 

This is “Matt”. Matt is Every Single One of Us.

Jeff

This is “Matt”. Matt is the guy down the street whose kid plays Little League with yours.  He is courteous and helpful.  So, of course, he works at getting your ‘shades of blue’ reconciled in the paint department at Lowe’s.  Matt could be your neighbor, or you.  The truth is that Matt is every single one of us.  “Matt” is actually my friend Jeffrey, an actor living in Los Angeles, a very funny comedian, an intellectual pundit (when he chooses to be) and a man with a laugh that fills rooms with joy.  Jeffrey has been diagnosed with cancer, stage 2 lymphoma to be precise, and at present he is being squeezed in the middle like a tube of toothpaste by a grossly negligent ‘system’ and the people employed by it who have zero sense of humanity. I am mad as Hell over all of it.

The name of his insurance company matters, it’s Molina Health.  With ‘our’ shareholder, profit-driven, horribly broken, healthcare system in the United States the truth is that what is happening to Jeffrey could happen to any of us and our loved ones. It also matters that his insurance company hangs up on him. It matters that the administrative staff tell him that his premium will quadruple if he ‘wants’ home care for changing the dressing on the tube sticking out of his arm (sepsis being a real possibility) where he is hooked up to receive his chemo. It matters that I escalate and help seems imminent only to have some drone of an administrative staff person deflect and say it will take two weeks. It matters that appointments are made and cancelled due to software, and human errors and then the humans charged with delivering this news are devoid of humanity. It matters because the stress of dealing with getting healthy on your own (even with a supportive tribe) is enormous. It matters that his first oncologist failed to speak a single word to him in the nine weeks immediately following his diagnosis and never prescribed anti-nausea pills with the host of others which he did prescribe.  Jeffrey’s second oncologist is amazing. Despite the fact that I am a non-relation he has taken my call to problem solve aspects related to Jeffrey’s treatment from Sweden where I am currently.

Which brings me to two components of the health insurance storyline in the United States; employer supported efforts like those which “Matt” as an employee of Lowe’s enjoys (really amazing benefits which should prompt all of you reading this to vote with your wallet and shop at your local Lowe’s ‘just because’) and the idea of a single-payer system such as our Canadian neighbors and those in the Nordics enjoy. On this day, with TrumpCare effectively dead, the reality of a single-payer health care system in the United States has risen like Fawkes in Harry Potter.

Let me remove any ambiguity, I have a couple of issues with the Affordable Care Act (aka ObamaCare) but neither have to do with the fact that it came to fruition under our 44th President; the first is that it didn’t go far enough and the second being its mandate to be purchased under penalty.  If we have sufficient financial resources to wage seemingly endless war across the planet then Americans of every stripe should have universal healthcare on par with what our federally elected officials enjoy. And if that can’t be done then our elected officials should have that benefit voided.

How do we get to a single-payer health care system to the universal benefit of 330 million Americans and put the United States on par with other first world nations? Well, California, where my friend Jeffrey lives, ever the ‘test the water’ state for public policy adoption has a viable solution called The Healthy California Act. Evidently this legislation has broad support on both sides of the political aisle in La-La Land but one man has blocked it from advancing, and there is a reason for that. Actually there are about 475,000 reasons in the form of contributions from the Political Action Committees of health insurance companies and their executives to Speaker of the Assembly Anthony Redon re-election campaign.  Redon is a perfect example of the systemic violation of the masses by a corrupt politician bought and paid for by the highest bidders for his favor.

SB-562 The Healthy California Act.

The passage of a single-payer system in California, or nationally, wouldn’t put insurers out of business but the resulting shifts in the market would demand agility that insurance companies are not generally known to possess. A model which offers premium coverage in lieu of, or as a supplement to, a single-payer system would still provide considerable revenue – with a healthier demographic contributing to shareholder value.  Policies which would allow customers choices in taking advantage of medical tourism opportunities around the world should also be considered. The increasing perception of health insurers places them at odds with the humankind they are supposed to be serving – essentially sentencing their policy holders to death when costs become inconvenient and expensive. When we make a conscious choice to deny protection and participation by our most vulnerable we can no longer claim to be an advanced or civil society. The costs are too high when we lose our compassion and willingness to step forward and be part of the solution rather than remain part of the problem.

Critically we need to dislodge ourselves from the ‘us vs. them’ mindset that is so pervasive in any conversation about health insurance, healthcare and providing a path forward for all of our citizens. Universal peace of mind around the most fragile aspect of living our lives fully and completely should not even be a question in 2017.

If you enjoy my blog please consider ‘buying me a cup of tea’ in your currency via PayPal to livelikeadog@gmail.com and then, please do share the blog with your friends on Facebook, Google+ and Twitter – I am @TeresaFritschiTo order my book, please click on the cover art of my book below, thank you! 

 

 

Alberghi diffusi, the truest luxury is dictated by finely crafted authenticity

The recent Travel & Leisure article entitled Reviving the Italian Village takes a note of vanity efforts afforded by the enormously wealthy. That might seem a judgmental statement, it isn’t. I am grateful for anyone, for whatever reason, choosing to take on the arduous process of heritage preservation.

When Dr. Giancarlo Dall’Ara originated the concept of alberghi diffusi thirty years ago, long before futurists started speaking of circular economies, I believe he aspired to create a noble legacy which would positively impact rural Italian economies by driving tourism, ensuring the preservation of cultural heritage and providing a path to the continuation of a more connected way of living. As urban life has become more complicated and messy, much like the value proposition offered by Product of Designated Origin (PDO) assignation, the alberghi diffusi now has the potential to fulfill a demand for an authenticity remarkably devoid from most contemporary life. I don’t see alberghi diffusi as a Utopian fantasy but a model of socio-cultural, economic and environmental sustainability, scalable and practical in perfect harmony, and logical extension of what I set out to create with Thistle & Broom back in 2003.

The haemorrhaging of rural communities, and the diaspora of countries alike, is not new. Natural disasters and economic hardships have driven great migrations of people to cities nearer, and very far away from agrarian lifestyles for hundreds, if not thousands, of years.

The currently running ‘Anno dei borghi’, organised by Italy’s MIBACT (Ministry of Cultural Heritage, Activities and Tourism) is designed to entice visitors to explore 18 regions and help manage the impact of the tourism sector growth on Italy’s urban areas – as well as spread the economic impact around.

Creating an alberghi diffusi from a near ruined village without services takes time. Italy’s unemployment hovers around 11%, and is more than three times higher among those under the age of 25. Housing, following the 2016 earthquake, remains at a premium. At the end of a rather long and dark tunnel two emerging trends of isolation as luxury and experiential travel provide a much welcome light. Mind you this isolation is not a minimalistic, silence-only spiritual retreat but one replete with simple but exquisite accommodations, agro-tourism / slow food / gourmet dining, extraordinary privacy and ultra-high speed internet connections – all of which create jobs, and provide economic stability.

It is here that a sweet spot of sustainable development exists, a convergence of yet-to-be alberghi diffusi with a tremendous opportunity to prove systems destined for adoption in Smart Cities. I am not referencing autonomous cars but rather reinvigorating, and making contemporary circular economies which have always existed in communities bound by the ‘butcher, baker and candlestick maker’. The alberghi diffusi model is a solution to any number of pressing contemporary issues worthy of both investment monies and public policies support.

Clean-tech incubated in alberghi diffusi would pull villages off the easily hacked central grid while providing self-sufficiency. What’s more, this model allows those individuals not lured to the bright city lights to continue practicing (or develop) arts, crafts and traditional hand-skills of a region with the market (quite literally) coming to the mountain. Imagine bathing with organic botanical goats’ milk soap and sleeping on crisp linen sheets hand-woven from blue flowered flax grown in the meadows surrounding these villages which a year before was wafting in the breeze and growing tall in the sunlight. That the village is masterfully IoT connected and a set (or two) of those linens can be ordered and paid for with a voice command based upon block-chain technology generates real efficiencies and quality of life for all parties.

The truest luxury is dictated not by fashion, but finely crafted authenticity and the improved efficiencies offered by technology.

If you enjoy my blog please consider ‘buying me a cup of tea’ in your currency via PayPal to livelikeadog@gmail.com and then, please do share the blog with your friends on Facebook, Google+ and Twitter – I am @TeresaFritschiTo order my book, please click on the cover art of my book below, thank you! 

ROI and Working with Social Media Influencers

amirandes-crete-minI have just read Skift’s latest which includes the use by tourism boards of social media influencers and my head is about to explode. In the piece the Tempe, Arizona tourism board is referenced as viewing the 2m social media impressions generated as a successful return on their investment for inviting 4 bloggers to be their guests. Let me express that I have more than a little experience, and many documented analytics to prove, that Tempe set the bar way too low.

As a first let’s understand that in 2016 tourism accounted for 10.2% of GDP and one of every eleven jobs globally, and despite our geo-political circumstances these figures are growing, not shrinking. In some markets, by example Croatia, tourism represents approximately 20% of their GDP. What’s more, because of globalization, machine learning and artificial intelligence employment for the average person will increasingly be found in the travel vertical; which makes customer care and attention-to-detail skills so important in your hiring decisions. A less than perfect cup of coffee in our social media connected world becomes an immediate, and widespread, negative review (Yvonne also shared her post on LinkedIn). So, before inviting anyone who is an influencer to visit, get your house in order (“Is your destination Instagram-worthy?”).

Next, there is an enormous disconnect between the possibilities which could be realised and the results generated largely because the right questions aren’t asked, nor have parameters been established around a visit from a journalist, blogger or social media influencer in advance. If you are the person responsible for coordinating ‘press visits’ allow me to suggest you embrace at least the following points before you decide to host anyone:

  1. The average global rate of engagement (on Twitter) is 1.6%. As influencers anyone you invite should be able to generate at least triple that (4.8%) and since they are in the very top tier of people on social media globally 6% is a very realistic objective. While previous performance does not guarantee future results you are engaging them, and their portfolio, on your behalf. It is entirely reasonable to ask to see examples of their previous work and the supporting 3rd party analytics (get as granular as you feel is necessary).
  2. Ask for references. No one has time for prima donnas (of either gender) no matter how large their following might be. It’s in your very best interest (mitigate stress levels for your organisation and those venues you will visit) to know how easy, or difficult, an influencer might be to work with as well as the satisfaction your peers had with their delivery of top quality content in real time and the subsequent results (again documented by analytics).
  3. The total number of impressions generated is a fragment of what should be part of your evaluation cycle. Unlike any other vertical, hospitality realises close to an 11% conversion rate on social media engagement (see point #1 above) making the quality of their content extremely important to your future revenues. Establish specific requirements about the content for the posts, what they need to post and how many times per day before, during and after their stay in exchange for your hospitality.
  4. Once you decide upon contracting a social media influencer to help you with your marketing efforts, it is entirely reasonable to me as I have done this for clients, to ask that they pre-market their trip to visit you. This can vary depending upon the scope of the package you have put together for the guest but a single Instagram and Twitter post each day for two weeks leading up to their visit is about right.

Transportation, accommodations, feeding (and providing beverages), spa treatments, and activities for a week can run into the tens of thousands per person and providing that hospitality needs to come with business objectives and metrics as part of your invitation. When I worked doing public relations in tech we used to use a CPI (columns per inch) metric to calculate the value of earned media against monies spent, anything above a 4:1 ROI was deemed a success. If you are spending 100,000 of whatever your local currency is (I think) at minimum you should realise a demonstrable 5:1 ROI (and yes, there are ways to measure this).

Finally, an entire portfolio of dreamy backlit views of your influencers pool or ocean-side are not going to fill your restaurants to eat your glorious gourmet food and drink the world-class wines in your cellar.  Whatever your budget might be for hosting please remember this point – their visit is not positioning them to expand their personal brands at your expense, it is about driving your incremental revenues by heightening the awareness of everything about your destination.

Post script. While the trade laws in every country will vary please be hyper-diligent about compliance issues related to in-kind and monetary payments to social media influencers. In the United States the “Federal Trade Commission (FTC) has rules in place requiring that “influencers” who share promotional materials “clearly and conspicuously disclose their relationships to brands”.”

If you enjoy my blog please consider ‘buying me a cup of tea’ in your currency via PayPal to livelikeadog@gmail.com and then, please do share the blog with your friends on Facebook, Google+ and Twitter – I am @TeresaFritschiTo order my book, please click on the cover art of my book below, thank you! 

Caveat Emptor – Social Media Influence, the Frye Fest and Reputation Management

This is not an echo of these words of P. T. Barnum – “As a general thing, I have not ‘duped thePT-barnum world’ nor attempted to do so… I have generally given people the worth of their money twice told.”, but rather these “Every crowd has a silver lining.”

Every generation has a Bernie Madoff, a Kenneth Lay, a Donald Trump who beguile the seekers of vast wealth, inclusion, distraction or any combination thereof to part with their money.

For Millennials, at least for this end of April 2017 weekend, it seems that person is Ja Rule, née Jeffrey Atkins, rapper, and creator of Bahamian Ponzi Scheme also known as the Frye Music Festival*** 2 May update – Federal Trade Commission violations cited and lawsuit filed.

Like so many before him Ja Rule was successful in his scam (or “not a scam” as he claims) for two reasons, he understood the raw vulnerability of the masses (even privileged ones willing to spend upwards of $250,000) and created a compelling campaign leveraging LOTS of young beautiful women (gaining more than 800k views) whose only claim to fame is to have built very successful personal brands making them social media influencers as a means of monetizing that vulnerability for personal gain.

frye

The influencers (I think the term shills is more appropriate) among them Kendall Jenner (nearly 22m Twitter followers),  Bella Hadid (more than 750k Twitter followers), Em Rata (more than 1m Twitter followers) made out like bandits with paychecks reported to being $250,000 to stand around, or lounge in bathing suits adorning the eye with a promise of ‘come play with me’. Using Instagram they promoted, and promoted, and promoted and in doing so the money poured in. Sex, as ever, sells.

Kendall Jenner made 250K off of promoting #fryefest ,

Yesterday, April 28th, Ja Rule (allegedly) tweeted and someone posted a screen grab to Instagram that the Frye Festival was all a big ‘social experiment’ to test the mettle of participants in a Hunger Games like scenario of adversity. (Some of the related posts include drinking their own urine to survive.)

#fryefestival • Instagram

Time will tell how short the memory of the public is, and whether by association these women have negatively impacted their credibility and their future earnings, and whether Ja Rule will be the subject of both a Class Action lawsuit and criminal charges for fraud.

This goes back to my last post, less than a week old, about ethics and reputation management. The nature of social media is that everything good or bad plays out in real-time. In our Wild, Wild West of social platforms there is broader issue for Twitter and Instagram and Facebook to consider – if ‘sponsored content’ results in an abuse of the public trust by hosting the influence peddling content are you complicit?, and if so, are you culpable?, should you distance your business further from such content and somehow shift the juncture of revenue generation? If a post subsequently results in bullying, terrorism, human trafficking, stalking, domestic violence, fraud, wrongful death, or murder have your policies enabled such to take place? Will any of these potential tragic events subsequently amplified to audiences approaching 600 million people globally result in lawsuits for ‘pain and suffering’? Corporate communications professionals should be involved in risk assessment, and not simply for the sake of reputation management or avoiding crisis management. I hope that this weekend legal, executive and communications teams at various social companies are meeting to develop (or expand) policies and legal protections.

The public clamors for social influencers to more carefully examine their choices of endorsement deals, a fairy tale ending which will never happen. It is the idolization of the rich and infamous which brought these individuals to Exuma and they need to take personal responsibility for their choices.

In closing, Caveat Emptor

If you enjoy my blog please consider ‘buying me a cup of tea’ in your currency via PayPal to livelikeadog@gmail.com and then, please do share the blog with your friends on Facebook, Google+ and Twitter – I am @TeresaFritschiTo order my book, please click on the cover art of my book below, thank you! 

Reputation Management and Appropriation, Lessons in Ethics from Edmond Dantès

My study of communications and public relations was taught by passionate adherents to Ivy Lee’s Declaration of Principles – that it is the ethical responsibility of a public relations practitioner to offer uncompromising truth to the public on behalf of one’s clients. Perhaps because of this, and despite working in high tech for 16 years, it should be un-surprising that I view the use of technology in the form of bots exponentially deployed during the United States 2016 presidential elections, let alone anywhere else, as abhorrent.

My various social media accounts address the complexities of my person; Twitter, LinkedIn, and Instagram serve as outlets for my professional existence while Pinterest and Facebook are more intimate expressions – at the intersection of these social platforms is my blog. While I have a blog I wouldn’t necessarily consider myself ‘a blogger’ (it is not a commercial venture). Yet my writing on this platform, having gone viral, has had impact – in part responsible for shifting public policy and the proposed exploitation of the pristine waters of the Adriatic in 2015/2016.  While building my own Instagram presence I admit to being thoroughly perplexed as to how (with the quality of photos and nominal content offered) fellow travel specific accounts could possibly have earned followers approaching 100,000 in less than a month. Thus, the clarity offered in reading Jess Gibson’s Dear PRs post referencing ‘bot-gate’ was genuinely appreciated, and it’s also why I take a particular delight at the failure of Instagress.

The truth has always found a way to be revealed, in our connected world discovery of appropriation, fraud or illicit behavior comes down to days, minutes or even seconds with a few keystrokes and keen intelligence. Throughout history there have been individuals whose jealousy, ruthlessness, greed and sloth have risked fortunes and reputations for (perceived) gain or retribution – Alexandre Dumas’ The Count of Monte Cristo anyone? Just as Edmond Dantès took full advantage of his time falsely imprisoned to learn every skill imaginable in developing a faultless reputation and re-branding himself, every effort in thought leadership and in garnering a dedicated follower base, and fostering epic levels of engagement takes considerable patience, skill and acuity.

Beyond the Instagram bloggers’ ‘bot-gate’ other more widely known unveilings of deceit relate to appropriation of the resistance movement by Pepsi and State Street of New York City’s iconic bronze sculpture created by Arturo Di Modica.

The Tate Modern offers this essay on appropriation,

[…] to create a new situation, and therefore a new meaning or set of meanings, for a familiar image. Appropriation art raises questions of originality, authenticity and authorship…

All great art is subversive, a commentary manifest with physicality. Co-opting the passion found in resistance to injustice in its many forms, feminism, racism, environmental stewardship, and its related arts for commercial gain by the advertising industry has a vast history in the United States.

Fearless-girl-vs-arturo-di-modica

I don’t like what Fearless Girl ‘is’ specifically because she is contrived by Mad Men to gender-wash their clients’ bottom line. The $2.5 trillion (under management) State Street Global Advisors opted for a publicity stunt on International Women’s Day of instead of doing the long overdue ‘hard work’ of creating a work environment of equality and gender partity or proactively investing in education for girls on a global basis. For the unaware allow me to point out that advertising (in which both Pepsi and State Street engaged) is only related to public relations as it is a part of the greater communication functions in general. It seems to me if you are retained to represent the interests of a seven or eight figure client your responsibilities should include candid risk assessment to any proposal you present. Ultimately this all comes down to proactive reputation management versus putting your client in the rather costly position of damage control through crisis management.

With so much to lose why take a chance in the first place?

If you enjoy my blog please consider ‘buying me a cup of tea’ in your currency via PayPal to livelikeadog@gmail.com and then, please do share the blog with your friends on Facebook, Google+ and Twitter – I am @TeresaFritschiTo order my book, please click on the cover art of my book below, thank you!