Publishing simultaneously with Ethical Value – http://bit.ly/174hNas
Let me be clear I am not an eco-warrior, or a war protester. I have the utmost respect for NGO workers but there is something terribly flawed in the pervasive hand-out, not hand-up mindset of so much of what is called ‘aid’ coming from the private sector or governments. Create jobs with all that money for goodness sake!
Since the 1970s (in the tender bloom of my teenage years) I have maintained that doing right by the world around us, ethically, in terms of product development, green i.e. sustainability and its net results in recycling, reclaiming, up-cycling, stewardship of the planet as well as solving the Earth’s ‘pressing problems’ need not be mutually exclusive to creating jobs and building economies which scale and have positive impact. Making money out of ‘doing good’ is not a horrible thing! What is horrible, in my humble opinion, is leveraging ‘feel good’ marketing and communications to increase profit with only nominal re-investment in society or none at all (while fat, dumb and happy Joe or Jane consumer thinks they are making a difference in voting with their wallet).
My personal efforts with Thistle & Broom were driven by the belief that to sustain the cultural heritage of a specific country whilst positively impacting the lives of the actual artisans creating bespoke luxury products by their earning 66% of the retail price was a noble and ideal business model. Honestly, given my own elimination of the brick and mortar storefront a decade ago, T&B should have served as a paradigm shift for the luxury goods space and made me a key-note speaker at the Financial Times Business of Luxury Summit at least once. Alas, I suppose I must content myself with having been quoted in The Economist!
There are plenty of other like-minded individuals with deeper pockets, outside investment, and, far cooler products than, say, an authentic hand-knit Fair Isle jumper. People who understand that doing good and having positive impact can only be sustainable with innovation and, yes, volume sales. It’s why, as the driver of an 1989 Turbo-charged Saab convertible and someone who once sold luxury automobiles while simultaneously serving as the Finance Director for a United States Congressional campaign, who looks at the Bentley Continental GT and gets a total head rush, I am VERY EXCITED about the various vehicles of Croatia-based RIMAC Automobili and United States based BRAMMO.
The products of these companies fire on all possible cylinders for me (pun intended) even as I am not a motorcycle rider, nor likely to ever spend $1m USD on a limited edition car, or ride an electric drive bicycle. They are based in sustainable practices and if they only eliminated the consumption of petroleum based fuel they’d rock; but what both the RIMAC and BRAMMO marques offer are exquisitely designed, breathtakingly engineered and (mostly) practical transportation solutions.
As a modest car geek, you’ll forgive me if I get ridiculously excited about the tire shredding capability of the RIMAC Concept One car, 1088HP, 0-100kmp (0-60mph) in 2.8 seconds, a Bulgarian leather interior that is so gorgeous it belongs in MOMA and the Tate Modern, the coolest placement of engines ever – one at each wheel; something that RIMAC CEO Mate Rimac calls All-Wheel Torque Vectoring (AWTV) – the car is first and foremost a super car that just happens to out-perform combustion engines. Did I need to mention it’s also urbane and sexy?
Equally but differently so, Craig Bramscher of BRAMMO has taken his eco-consciousness and early adopter mind-set to create world class motorcycles that cherry picked engineering from precision racing brought such down to street level for law enforcement as well as commuters. PS, I LOVE that Craig has staff to teach an all-female riding school!
The men behind these machines certainly embrace the mantra of “I feel the need, the need for speed”, Vrrroom, and their teams excel at meeting their objectives. It is only a matter of time before the Top Gear guys are begging for the opportunity to drive (or ride) any of these machines, very likely bumping into the top 10 episodes of all time in the process! From an outsiders view, both companies successfully leverage the passion of their founders and best in class commitment to their portfolios while providing real value to employees, customers, their respective economies and the world at large. It’s an exciting possibility to consider that in our near future that technical innovation and sustainability will be “where the rubber meets the road” fostering dynamic system changes across all aspects of our global economy.
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