‘Know Thyself’ – Applied To Your Brand

Like any worthy communications geek I am a firm believer in the value which authenticity creates for a business and subsequently in establishing a brand’s reputation. The creative process is vast and nuanced. The ‘thing’ that drives a creative person forward is their passionate commitment to manifest their vision. Perseverance, certainly a measure of luck, but mostly (I believe) it is infusing authenticity into every detail which makes the rest of us take notice, purchase, and eventually become brand ambassadors. Creative people don’t (necessarily) set out to win accolades, while those are very nice and certainly add to financial success, innovators simply mean to honour their passion and provide those like-minded with their solution. “If you build it…”

I’ve recently encountered two Scandinavian businesses creating global buzz within their respective niches. So completely have Sweden’s ASKET and Norway’s Maaemo gotten it right I want to share them with you as a sort of litmus test for building your own brand efforts. The online identity for both companies is austere Scandinavian – clean, contemporary, timeless, and compelling.

One company offers a permanent (non-trendy, wearable) collection of things men want to wear (and women will likely ‘borrow’) in 15 different sizes, the other gently guides your perspective about sustainability, localisation and cultural heritage through gourmet (nearly private dining) experiences. What these three men, August Bard Bringéus, Jakob Nilsson Dworsky and Esben Holmboe Bang, have in common is their openness about their philosophies, they take us on their journey and they put their names ‘on it’.

ASKET tOf course there is an element of personal branding to this but less than might be found outside of the Nordics. Resonance drives our desire. We want their end products (or experience) for ourselves because authenticity and transparency (even so far as breaking down precise costs) are so integral to their brands.

I had multiple windows open on my laptop when the Maaemo movie began playing. Thus, my initial exposure to Maaemo’s story was through the thoughtfully selected ‘sound’. I knew (without looking) I was about to experience something reverent, primal and ancient, something which would awaken my intellect and senses and move the needle on my perception of Nordic gastronomy. Something the storied Michelin guide recognises in Maaemo having awarded Esben and his small team its third Michelin star.

“To me, the smell of Norway is fire, smoke, salt and drama. There is a useful pain and nerve in the history of the Norwegian people that affects the food in a good way.”                                                                                                                                  ~ Esben Holmboe Bang

asket pileEqually so the perfection offered by August Bard Bringéus. He wanted a white t-shirt.

What both August and Esben have in common is that they view themselves as ‘outsiders’ (either to the culture or the industry vertical) and their efforts are their personal interpretations which they offer for our consideration.

So much about ensuring we even have a planet to call home is about making conscious purchasing choices, buying less but of great, lasting quality – equally valued whether experiential or material, and aesthetically exciting. We don’t get to that purchasing decision without the creative efforts of others. Without their peeling away the layers of their journey we are stuck with simply buying a sweater or eating a meal. As the specter of mediocrity runs rampant perhaps in 2018 examples such as Maaemo and Asket can serve to remind us, might ignite our collective consciousness, to elevate our consumption. Regardless, the way they have aligned their brands with their respective ethos sets standards worth emulating.

If you enjoy my blog please consider ‘buying me a cup of tea’ in your currency via PayPal to livelikeadog@gmail.com and do share it with your friends on Facebook, Google+ and Twitter – I am @TeresaFritschi. To order my book, please click on the cover art of my book below, thank you! 




Today feels like Komorebi

1 May, the biopsy is done. It isn’t good news.

After six months of being a human pin cushion, pumped full of poisons, cauterized, purging, taking a plethora of pills on a daily basis on Thursday, 9 November 2017 in Beverly Hills my friend Jeffrey had his last chemo treatment.  He set out to be cancer free by Christmas and, over achiever that he is, he has succeeded more than a month and a half early.


MacMillan Cancer image

No one should face cancer alone. Admittedly, I was probably the very last thing he wanted to contend with while dealing with lymphoma but I couldn’t let him go through this alone, and to his credit he ‘let me in’.

It is a remarkable thing to be part of the healing process for a man that at his diagnosis was ‘only’ a virtual connection and remains someone I have never met in person. I shared this journey with him – at distances between 4000 and 5000 miles via Skype. Calls that were at times expletive abundant, painful, joy-filled, tear-infused and often laughter rich. We have spent hours (and hours, hours, and hours) discussing life, philosophy, food (those on the naughty list, those permitted and those from memories that we lust for but are temporarily out of our reach), the pain, the incompetence and indifference of American health care, politics, humanity, the oceans and the environment, bullying, movies and books, war, sexual abuse, violence, and, of course, nearly all of the gory details related to eradicating Lumpy.

This morning, 11 November 2017, after a sake and sushi dinner and high on the pure joy of living again, Jeffrey and I had our second (multiple-hour) Skype call in less than 14 hours. His gorgeous, resonate voice started my day at just after 7:15 London time with drunken happiness filled hiccups and, it was PERFECT. A gift of success, survival and jeff laughingcelebration shared. I got ‘throat clench’ and cried. I am helping him with one final aspect of this journey to refine the design of his first (and likely only) tattoo – does life get any more intimate? And so, with Runrig’s “Maymorning” to serve as the soundtrack to inspire me I search for images of runes and their meanings (as suggested during our conversation) and this song seems particularly appropriate given the sheer joy I am feeling. I am blessed, honoured, thrilled, and, beyond anything else, grateful. When we are at our most vulnerable it is a very brave thing to open oneself up to a complete stranger.

sunlightToday feels like sunlight filtered through trees. THIS IS WHAT WE LIVE FOR. There is nothing more important than to be kind, to extend the universal love that we are all anointed with, amplify it and then give it away – at which point it comes back to us in a different form to fill us up as we require.

Nanny McPheeLike a real life version of Mary Poppins or Nanny McPhee (at the end of her own transformation) I await to be ‘called’ to where I can next be useful.

Congratulations and thank you letting me ‘in’ my friend, #CancerFree4Xmas.

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What Influencers Don’t Do

#Mindsphere - Twitter Search 2017-11-06 20_26_25

Twitter analytics for the hashtag Seimens #MindSphere at #GartnerSYM Barcelona

Here’s a hard truth about your digital presence. Despite the fact that you, or your boss, want someone with 20m+ followers to manage your corporate social media accounts not only can your budget not afford such, but they are not interested. An influencer is only interested in expanding their personal brand and driving revenue from their influence. On the off chance you have an unlimited budget and are able to establish a relationship the content they develop will reflect that priority, putting them in the spotlight yours will be residual benefit by association.

I speak of this with experience in both participating in the inaugural, and observing the second, #ShareIstria campaigns. Getting all starry-eyed over an influencer will not help you accomplish your business objectives for brand awareness, driving revenue, reputation management, supporting employee recruitment and retention or launching your new offering. What does help your business succeed in leveraging the digital landscape is strategic content coupled with best practices for platforms relevant to your specific business. Whether it’s a tweet about an egg, or tech related, a communications professional should be able to generate the kind of results I share here (there’s no messing with third party analytics).

It used to be that everyone thought that they could ‘do’ corporate communications. In every tech start-up I ever worked in I invariably inherited a less than optimal corporate identity, messaging that failed to convey the actual business case for the product suite, and really unfortunate collateral materials. Now, because we all walk around with a Smartphone and we have multiple social media accounts everyone thinks they can do social media. Sorry, doing and succeeding are too different things.

Yesterday was the first day of Gartner SYM (Symposium) in Barcelona. For transparency sake I am not physically present, but I have been remote curating. The screen shot as the leading photo for this post is an example of what a marketing communications professional can (or should be able to) do for your business. The top ranking, just as tens of thousands of impressions, or double-digit engagement percentages do not just happen. These are made possible because the content development has years of strategic thought behind it.

#Mindsphere Open #IoT at #GartnerSYM 2017-11-07

16 hours, analytics for my curated tweet of Siemens #Mindshare 

What’s interesting, even for me, is that my tweet is re-written from various parties tweets including that of the original creator Siemens and yet my tweet ranked higher than any others. These results are not an anomaly. I manage this repeatedly, in Dubai, in London, on the ground or remotely (as evidenced by this Twitter moment screen from a follower’s feed).

The global average rate of engagement is 1.6%. The generally accepted success benchmark for a tweet is 1000 impressions. If you have questions, I am happy to spend some time with you via Skype. Ping me.

If you enjoy my blog please consider ‘buying me a cup of tea’ in your currency via PayPal to livelikeadog@gmail.com and do share it with your friends on Facebook, Google+ and Twitter – I am @TeresaFritschi. To order my book, please click on the cover art of my book below, thank you! 

The Achilles Heel

county_frontcover-123kbYes, I am about to write about my own, but MORE IMPORTANTLY I am writing about (you should read this Op-Ed piece by Dr. David Ansell) The Achilles Heel of our human condition, and, in particular, that of American society.

Early in the summer of 2003, and with a noise loud enough to still the voices of participants and observers alike, I ruptured my Achilles tendon playing three-on-three tag football with young men less than half my age.  I wrapped my leg with an Ace bandage, took a couple OTC painkillers, applied ice packs and went to bed. I had no health insurance. In the morning I could not stand or walk – I crawled the length of house to use the bathroom. A couple days later I found a pair of old crutches and drove myself to the emergency room, it was too full to bother so I turned around and drove myself home.  I researched the optimal angle for taping my leg, stayed off it, and friends brought me food – for weeks.

What happened next illustrates what is wrong with America’s health care system and offers a shining example of humanity, compassion and of one man choosing to honor the Hippocratic Oath over pursuing personal gain.

Ten weeks later, primarily because I had to fly to Scotland for a job interview, I tried again. On this occasion there were only three people in the waiting room. I got my paperwork processed and was shown into an examination room where I waited, and waited and waited. At the hour and forty-five minute mark I got up, hopped into the hall and flagged down an attendant, informed him that ‘they’ had exactly 10 minutes to have a doctor see me or I would be walking out and they could tear up my admittance paperwork. Within twenty minutes I was in X-ray, forty minutes later referred to, and on red-cast.jpgmy way to see, an orthopedic surgeon. At the surgeon’s my X-rays sufficiently alarmed him to send me for an MRI, with a request for me to return within four hours and to have a friend drive me. At the ten week mark the MRI showed I still had a 10mm tear in my Achilles tendon. The doctor had the Buffalo Bills, American football, and Buffalo Sabres (hockey) teams as clients and couldn’t wrap his head around the pain I must have endured.  He gave me a choice of a cast or scar, but informed me that I wasn’t leaving without his caring for my leg. I was explained my lack of insurance and he replied “let’s get you healthy and then worry about that”. My leg was swathed in candy apple red a total of three times over the next two months. He made sure his physician’s assistants brought me basins of hot water at the cast changes so I could pumice my foot, loofah and shave my leg and moisturize. When my treatments were over I had to call repeatedly about my bill, when it finally arrived it was marked “Paid in Full”. I wept.

The Income Stream

Fast forward fourteen years and my friend is undergoing chemotherapy for his lymphoma in California.  In the absence of having the ‘right insurance’ he has constantly battled the system to ensure he gets the treatments he needs to live.  Jeffrey has been de-humanized, deprived of kindness, and treated as an income stream for the sole reason that dared to get sick and become a burden to profit. I find myself angry beyond reconciliation. Questions go unanswered, or are summarily dismissed on par with ‘mansplaining’ (I am sure there is a word which defines the experience of a patient being treated as an imbecile though I do not know it).

Molina’s personnel have repeatedly hung up on my friend. Amongst their many denials of treatment was coverage for an (expensive) anti-nausea medicine and the substitution of not one but two anti-psychotics (8 mg of ondansetron hcl and 5 mg of prochlorperazine) with the accompanying side effects of reducing the nausea of the chemotherapy, and a slew of other pills he must take daily. The anti-psychotics have thoroughly messed up his brain chemistry.  My hysterically funny, hyper-intellectual, highly empathetic friend, who has lived his whole life in a perpetual state of kindness to others is now a sporadically very angry man dropping expressions like “I want to stack these m*th*r*ck*rs up like cord wood.” The responsibility for this rests squarely on the desk of Molina Health’s interim CEO Joe White.

On 1 September he was able to leave Molina Health and their legendary money saving protocols behind.  Until that date (and more liberally now) their in-network doctors shared their experiences of Molina Health denying payment, and that only with persistence on the part of patients, nurses, patient advocates, and doctors will they cover drugs, care or procedures.  With his new Blue Cross and Blue Shield insurance a single anti-nausea pill which (thank goodness) has no negative impact has replaced these anti-psychotics and Jeffrey is cleansing the former out of his system now – Chia seeds in his protein shakes, lots of water – but ‘normal’ is still likely months away.

Sharing Jeffrey’s experience, even at arms’ length, I wonder if providing care (in every Pope Francissense of the word) in conjunction with treatment such as my experience of fourteen years ago can even be recaptured. Is it doomed to be the anomaly?

Senator Bernie Sanders did not cease in his commitment to universal health insurance for all when the 2016 primary election cycles left him behind.  All 330 million Americans should want, and work toward realizing, universal healthcare for themselves and their neighbors.  Are we on the threshold of monumental change, or business as usual?

If you enjoy my blog please consider ‘buying me a cup of tea’ in your currency via PayPal to livelikeadog@gmail.com and do share it with your friends on Facebook, Google+ and Twitter – I am @TeresaFritschi. To order my book, please click on the cover art of my book below, thank you! 

Edinburgh, This is Home.

After an absence of nearly two years, I have been ‘home’ for a week. Things are always subject to change, but Edinburgh’s constancy resonates with me at a deeply cellular and emotional level. Though I have lived in a wide variety of American and European cities, DSCN9227and I loved everything about living in Boston for nearly a decade, Edinburgh is certainly the only place I have ever truly felt/thought of as home without actually ever living in it.

While I have gotten a sunburn here in February – with temperatures that hit nearly 80°F (27°C), incredibly, in the nearly 15 years I have been visiting Scotland I cannot recall being here just after The Festival – and I have never been here for ‘it’ because I hate crowds. September in Edinburgh is as close to perfection (for me) as can be imagined. The weather, let’s start there, is perfect. As I write this the current temperature is 18°C – 64°F. The sun is out, the sky both blue and streaked with puffy grey and white clouds, less than a half hour after hanging them the clothes on the line nearly dry with the soft breeze that is blowing.

For most of the week, I have been back I have been writing.  My ventures out have been limited to short bursts of exercise gained from making forays to the grocery store. My day started with an email from a stranger who felt compelled to write after reading a letter to the editor I had written on Thursday evening had been published (I had not a clue until this man told me; I am having lunch with him tomorrow). I had deemed a ‘soak up beauty’ day for Saturday and so it was off to an auspicious start.

10,000+ steps starting in Morningside, 20160409_105153advancing to Bruntsfield then up to Edinburgh College of Art, down to the Grassmarket, up Victoria Street to The Royal Mile, down The Mound to the Princes Street Gardens before finally hopping on a #36 bus (my bum knee was complaining loudly) on Lothian Road back to Morningside.

Along the way, I nipped into shops whose managers greeted me as if the last time they saw me was three days ago. Odd Bins was sampling Champagnes and Beers (fizzy being the theme).  15 minutes into my day of beauty it seemed only reasonable to enjoy a properly full glass of Pink Champagne while reading the labels on their collection of small batch gins. I bought duck eggs and two Majorie’s Seedling plums (amazing) from a green grocer at The Grassmarket. I poked in a vintage shop and found three 1980s vintage Hawaiian print shirts for a friend in Los Angeles, sadly all of them were made in China so I had to pass. Walking up Victoria Street – sigh – I succumb to an Oink!, shared a table with a German couple who were visiting Edinburgh (and the UK) for the first time. Asked the girls at Oink! to let them have a piece of crackling to try and was assured by words and moans of pleasure that they would be back today for a second round before flying back to Cologne. (Mission accomplished, repeat business and tourism guaranteed.) At the top of Victoria, the last time I was in this neighbourhood sharing Edinburgh with my girlfriend Kiki visiting from Minnesota, having shared an astonishing meal at The Tower before driving up to Aberdeenshire and staying at another favourite haunt of mine Norwood Hall. I hang a left and walk up The Mound to The Royal Mile. Smile at the collective memories had standing in front of the inlaid brass along the bar (below) at Deacon Brodies. 20160202_132945~2~2

The Prince’s Street Gardens (on my left) are in full glorious bloom with picnickers, meanderers and solitary readers, ice cream vendors, dogs being walked.

Waiting to catch the #36 a raucous group of twenty-thirty something men, some in dresses and wearing makeup (badly) approach. I said to two of the group, “I don’t want to know, do I?” They shake their heads in unison. In all the years of ‘being here, ‘ I have never run into a stag party – the mirror image of Maid of Honor I had watched the night before last. I am asked (verre politely) by the about-to-be groom for a kiss, he pecks me 20160118_224438~2~2on the cheek leaving a smear of horrid pink lipstick.

All of this is life everywhere but in Edinburgh, it is more, somehow. This Is Home.

If you enjoy my blog please consider ‘buying me a cup of tea’ in your currency via PayPal to livelikeadog@gmail.com and do share it with your friends on Facebook, Google+ and Twitter – I am @TeresaFritschi. To order my book, please click on the cover art of my book below, thank you! 







“This is an ex-parrot”, Hippocrates and Cancer

There are words received via text that shatter your heart.  Sent from a friend during their latest round of chemotherapy more than 5100 miles and multiple time zones away these are debilitating words. #notadamnthingIcando words. I respond to each line of text, being present without being physically there. In truth, it feels beyond inadequate. I want to jump on a plane and just sit next to him while he has these poisons dripped into his body via a port in his chest – and not only does he not want that, but I can’t. I scan hundreds of YouTube videos and send these as a possible lightening of spirit parrotor at least distraction but he can’t watch them because the noise in the room where he sits with other cancer patients is loud. Very loud. A man sitting someplace behind my friend was evidently screaming from the pain of his infusion for hours. The time before last a woman was bitching non-stop, unnerving everyone around her and especially her family.  (He survives this assault to the psyche earning platitudes from the son for his ability to crack jokes, and generally lighten the environment of suffering around him.)

The last time I was (physically) present to a chemotherapy session was more than sixteen years ago; the brother of my best friend, the uncle to her children, the husband of another dear friend and dad of three kids the youngest of whom was a toddler at the time, brother to another brother, uncle to his three kids, son, friend, et al. I haven’t been in the Beverly Hills Cancer Center (BHCC) to witness first-hand what I perceive as being the antithesis to luxury on which so much of Beverly Hills reputation rests but I was present at the Wilmot Cancer Center at Strong Memorial (Rochester, NY) and the contrast between the two care environments couldn’t be clearer to me.  Sixteen years ago Mike was surrounded by family and friends, shifts of love floating in and out of the room like sunbeams streaming through clouds, there was raucous camaraderie (he being a former Major League Baseball player, the baseball coach of the local Jesuit high school, a widely and much-beloved friend) and I recall at least six people being in the (memory driven) seemingly private room besides myself and Mike.  I could not tell you why I was there.  As Jeffrey describes it BHCC is a ‘factory’, 12 reclining chairs crammed into a single visually sterile room with half walls separating patients, everything everyone says can be heard by every other person in the room, all the bitchingmoaningandcomplaining, the comings and goings of the staff and their commentary.

I didn’t think of this last night as I responded to the texts, but I had two vastly different dreams about those treatment rooms after I went to bed. And it strikes me that the experiences of these two men hang not simply on the distance of years and geography but also insurance coverage.  Mike had robust private insurance and friends and family offsetting some of the costs, my friend Jeffrey was ‘covered’ by Molina Health as part of its participation in an Affordable Care Act Exchange.

The other component is two decades ago, regardless of the circumstances, we were as a nation and as individuals more compassionate toward one another.  That compassion manifest in Rochester in an environment that was calmer and more conducive to healing. The perception of Beverly Hills Cancer Center I have gained through my texts and conversations with Jeffrey reflects an odd dichotomy, on occasion extraordinary but all too often disconnected from the very compassion which Hippocrates advocated and swore to uphold. His first oncologist failed to speak a single word to him in the first nine hippocratesweeks after his diagnosis. His current oncologist, though certainly mending Jeffrey’s body and on a scale, infinitely more attentive, had the most outrageous response imaginable to Jeffrey expressing that he didn’t like the smell of his own burning flesh from the cauterizing knife used to install the port (replacing the defunct PICC line). My head is still reeling from the quote in the text I received on Thursday night.  Compassion. Seriously. Lacking. (Say nothing rather than do harm.)

It pains my heart, my psyche and every aspect of my humanity that Jeffrey’s experience is a mere glimpse into a state of being under-insured in the United States. That “the haves”, those with robust private insurance, and the “have-nots” relying upon a broken system commandeered by shareholder value are somehow less human, less entitled to care and more inclined to be denied basic human dignity, less likely to be approved for the very treatments that they need to get healthy despite paying the disproportionate percentages of their wages to have insurance.

Let’s be clear, as of 1 September my friend Jeffrey is no longer insured by Molina Health, his Screen Actors Guild Blue Cross and Blue Shield coverage went live at 12:01 AM. I think about something one of his doctors said about Molina Health’s consistent position to deny coverage first and then if the patient gets loud about it, or the doctor treating chooses to advocate on behalf of the patient, then approve and eventually pay out. This seems like a path to protecting golden parachutes and seven figure salaries and double or triple digit earnings; to me, this seems more like a Ponzi scheme than health insurance. This strips the humanity from Molina Health’s employees and isn’t a terribly efficient manner of running a company given the human resource cycles of answering phones and ensuing paperwork.

Societies have always been measured by how they care for their most vulnerable citizens, it’s clear we are failing. The three hundred year expansion, supreme dominion, the subsequent decline of the Roman Empire and the resulting Dark Ages seem as though they could be minor in contrast to whom we are becoming.  Maybe a tiny private room for receiving chemotherapy is insignificant in the grand scheme of things but the dignity such affords seems as important to healing illness as putting the ‘civil’ back in service.

This is the fourth instalment in my series on having cancer in America.


If you enjoy my blog please consider ‘buying me a cup of tea’ in your currency via PayPal to livelikeadog@gmail.com and do share it with your friends on Facebook, Google+ and Twitter – I am @TeresaFritschi. To order my book, please click on the cover art of my book below, thank you! 

(Not dear) #MolinaHealth

This is my third instalment of a series on the state of (un)health insurance in America and specifically Molina Health’s role. It should be noted that it took seven days for the courtesy of an 89 word, non sequitur reply to my email to Molina Health’s acting CEO Mr. Joseph White. 89 wordsI very purposefully channeled my outrage at the way my friend has been ‘handled’ into viable solutions in keeping with the historic efforts of the Molina family, and the company which still bears their name, to provide healthcare to people who need it. From a reputation management perspective a great deal of good could have been realised for Molina Health and enormous benefit for their employees and those insured by the company had their executive team actually chosen to address my points of contention.

It’s said that the fish rots from the head down and I think this adage is particularly relevant to Molina Health’s new leadership. In case you are unaware Molina Health is a Fortune 500 company with $14.8 Billion USD in assets under management and some 3.5 million Americans identified (figures from 2015) by Wikipedia as being ‘insured’ by them.

I found the Wikipedia link ‘interesting’ primarily because of my personal interaction with one of the founder’s sons Dr J. Mario Molina.  Let me express that it is entirely possible that the Molina family are as much the victims of shareholder and board greed Molinasand enmity as my friend Jeffrey Scott Hendrick and very likely hundreds of thousands of other Molina Health policy holders.  To Dr Molina’s credit, and a hat tip to how social platforms open up previously unimagined channels of communication, he tried on more than one occasion to act as an advocate for Jeffrey.

Under Mr. White’s ‘leadership’ it took Molina Health fifteen (15) days to push through the paperwork to replace the PICC line rendered unusable as a result of the incompetence by one of the home care nurses contracted by them to come and clean it. Had Molina Health simply approved a port for Jeffrey’s chemotherapy in the first instance, instead of this PICC line, it would have been more cost effective from financial and human resources perspectives and mitigated Jeffrey’s associate stress levels and his efforts to get the care his insurance policy should have provided.  I hear my grandfather say ‘do the job right the first time, it’s cheaper’. At the Eleventh Hour, coincidently within 36 hours of my letter to Joseph White (as follows), Jeffrey received a phone call from Molina Health CANCELLING his approved ride to and from outpatient surgery to install the port in his chest. Molina Health policies seem to be driven by the same level of incompetence and pettiness the world is witnessing from the current inhabitant of The White House and the Republicans in Washington with whom Dr Molina ran afoul.

Follows, in its entirety, is my email to Molina Health’s interim CEO Joseph White of 22 August 2017 which I have now also shared with Karen Kaplan, Health Editor of the Los Angeles Times (though it is unknown what investigative reporting efforts might be realised as a result).


Joe White
Joseph White, Molina Health interim CEO. Photo from CNBC.



White letter

Mr. White:

In the interest of transparency, I have your email address courtesy of Dr Mario Molina who made a couple of calls to staff within Molina to try and put this debacle to right – he was unsuccessful despite his family name still being on the marque.  Also in the interest of transparency, I have Cc’d Dr Molina and Bcc’d Jeffrey on this email. Your response will determine whether I share this with Karen Kaplan, LA Times Health Desk editor and publish as an open letter to my blog and LinkedIn.

Before you read any further I would like to invite you to go to the bathroom in your (presumably) lovely C-suite office and take a look at the man in the mirror. Done? Good. Whether you choose to embrace the responsibility and the effects which your decisions have on other peoples’ lives you are indeed RESPONSIBLE. I invite you to think about that responsibility when you next catch your reflection in a mirror or a pane of glass because from my perspective your soul is damned to a karma unceasing misery.

As Molina’ Health’s interim CEO you are responsible for so much more than the corporate bottom line, the actions of every employee and the policies of Molina Health which impact the lives of your insured’s are also your responsibility.  So let me be very clear, ‘your actions’ are negatively impacting the life of a friend of mine dealing with lymphoma.  It’s unclear whether Molina Health has chosen to serve as a ‘death board’ focused on pure profit or if the sheer level of incompetence, indifference and obstruction at Molina Health are endemic to your corporate culture but to quote my friend: “I don’t trust you to help me cure my cancer.”

That quote comes from a conversation between one of your employees and my friend Jeffrey Scott Hendrick as a follow up on a report that one of his slew of doctors had laughed ‘at him’. This doctor did not laugh at Jeffrey the laughter was in response to his sharing the name of your company as his insurer.  As I understand it with each revelation in that 25-minute conversation there were pauses of stunned silence as she captured the details of Jeffrey’s ‘care’ as a Molina Health insured.  Your employee was also unaware of that 1400 Molina Health employees are about to lose their jobs and of the pending lawsuits and various settlements in which Molina is involved.  I am certain the file exists unless Molina has a policy of scrubbing its negative internal documents, so I would encourage you to request the report in Jeffrey’s own words.

You know what’s so interesting to me? Fortune recently ran a feature on how companies perform better financially when there was a positive perception of their leadership.  Self-serving as it might be now would be a great time for Molina to realign its focus to care to ensure its fiscal solvency.

You will find the first two of my blog posts about Molina Health here and here; be assured I am far from done.  The latest obstruction in Jeffrey’s journey back to health includes a home care nurse (from Gentle Care) contracted by Molina Health to come and clean his PICC. This incompetent woman displaced the PICC two and a half inches (2 1/2″) rendering it useless for Jeffrey’s forthcoming chemotherapy infusion (scheduled and pre-approved by Molina for this week). The PICC needs to be cleaned again to prevent infection, but it also needs to be replaced with a surgery to install a port (already approved).  And just HOW does the chemo session scheduled for this week take place this week without a functioning PICC? Or without the surgery (which should have taken place last week) to install the port? A week has passed without a response from Molina Health.  The PICC still needs to be cleaned. The surgery still needs to be scheduled (for this week) and, yet another, chemotherapy session rescheduled because of the collective incompetence and indifference of your staff and your contracted resources.  WHO. ARE. YOU. PEOPLE., that this kind of work ethic is allowed to continue? A person purchases in good faith thinking they will never really need it when they are healthy your fiduciary responsibility in this transaction is to ensure coverage if and when they ever needed it. Someone with cancer doesn’t need more stress and their insurance company should certainly not be the cause in my humble opinion.

I could, of course, just ‘go away’ but you would have to fix things to my satisfaction first (I have a pretty considerable list which fulfilled would provide a much-needed boost to Molina’s public perception in the process).  Make this better before I blow this up further, I am sharing the screen shot of my Twitter direct mail conversation with Dr Molina (attached) to offer up my requirements.

Dr. Molina continued

Thank you for your time and consideration, I look forward to your prompt reply.

Kindest regards,

Teresa Fritschi

If you enjoy my blog please consider ‘buying me a cup of tea’ in your currency via PayPal to livelikeadog@gmail.com and do share it with your friends on Facebook, Google+ and Twitter – I am @TeresaFritschi. To order my book, please click on the cover art of my book below, thank you!