goyard scarf

The Social Media (non) Crisis Management of Maison Goyard

This is a story of new (money, culture, technology) smashing into old (quiet, refined, luxury) and what happens when the latter doesn’t understand the former. Those brands whose communications teams are not savvy to the nuances of social media court disaster and entrusting the reputation management of your brand to a junior staff member without critical thinking and strategic depth in their portfolio of skills can lead to a public relations nightmare.  Equally so this about how businesses need to be agile in our always on, 24/7, 365 digital world; your five year plan demands flexibility and responsiveness to what happens on social platforms. This is the paradigm shift, social media now drives the success of your business – in real time.

I watched just an epic fail in the clash of cultures represented by the 2016 MTV Video Music Awards and the 163 year old French luxury brand Goyard. Perhaps it is their storied history, or the fact that Goyard’s own head of communications is not on Twitter, or their (perceived) niche market does not rest with the Wild West of pop music or all three in combination with their Frenchness but when, (quite literally), handed the market expansion opportunity of the century Goyard blew it.

Back Story:

It started with a scarf, le carre en français, and the globally famous hip-hop artist and entrepreneur DJ Khaled (a major social media influencer with nearly 3m followers on Twitter alone) who loves the Goyard brand (whose Twitter account is less than 10K).

Goyard doesn’t make clothes so Khaled purchased several of their logoed silk scarves and had a bespoke, one-of-a-kind jacket made to wear while he hosted the (globally televised) VMAs, you can’t buy this kind of exposure. Mind you we are talking about dropping at least four and possibly six figures on this jacket, and if you recall Malcolm Gladwell’s The Tipping Point DJ Khaled is precisely the type of person that every brand covets to maintain their relevancy with changing market segmentations and to drive their brand and in particular revenue forward.

Unprepared, Goyard’s social media account manager started receiving tweets enquiring about the jacket (and other clothing items such as caps) during the VMA.  Sadly the Goyard replies were rude and frankly insulting (amongst these claiming that the scarf jacket was a fake – now all deleted from their feed).  Despite Goyard’s various tweets (it’s the internet so these live forever), DJ Khaled takes the high road and still promotes Goyard and makes nice publicly.

The PR crisis started on social media but it is still playing out in traditional and web-based media two days later. This ‘live forever’ storyboard has redefined the brand’s reputation with publications as wide ranging as Melty Style, New York Magazine, Luxury Daily, W Magazine, HipHopDx and the #SoSoShow covering the story. Maison Goyard just learned the hard reality that Twitter’s 313 million active users serve as a powerful force to be reckoned with; ignoring their immediate enquiries or, what’s worse, insulting them they will never forget and absolutely will find somewhere else to spend their money.

Goyard has been building its brand reputation for 163 years but because they failed to keep pace with societal shifts and the use of social platforms they have undone those efforts in mere seconds.  As the creator of a luxury brand, a connoisseur of beautiful things and as a communications professional the Goyard social media fail was painful for me to witness, inexcusable and avoidable. Goyard can take a ‘lessons learned’ and revamp their business with an agility that its heritage precludes and we, as a global audience, are not witnessing and they should be talking to Commarglo about how to rise like a phoenix from this episode.


Le Carre Jacket.png@djkhaled bought a bunch of@goyard


Visit @Commarglo to learn more about leveraging social media for your brand.






(Just) 10 reasons your brand can no longer “opt-out” of social media


Image sourced from http://www.http:ownernation.us by VistaPrint

  1. The long lead times of traditional corporate communications and marketing no longer work in our always-on dynamic world. Real-time conversation now fuels new and existing B2C and B2B customers.
  2. An active, brand-relevant online presence enables customers to trust you.
  3. “Marketing today is not about what a company says about itself. It’s about what its customers say about the company” – and customers are now saying this on social media.
  4. Customer service is now social. Happy customers become brand evangelists who drive revenues. Want an example? See KLM.
  5. Your audience works, lives, and plays on their smartphones, fish where the fish are! One-fifth of leisure travellers worldwide use social platforms in their travel planning, and the hospitality vertical realises an average of an 11% conversion rate. The Economist made a studied investment last year in social media, and enjoyed a 31% increase in its subscription rate year-over-year.
  6. Social media as an SEO ranking signal is increasing in importance. 93% of online experiences begin through a search engine and SEO-based inbound leads (generated from online management) have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate.
  7. Use social media to educate about new properties, rebranding efforts, and renovations and in doing so, hotels are selling out months before re-opening.
  8. Content marketing and executive branding objectives offered through social media establish thought leadership in months rather than the years required by traditional public relations efforts.
  9. Brand storytelling is now a necessity, not a luxury. Social media presence boosts brand recognition, marketing, and recruiting, while creating a richer customer experience. Treating employees as valued stakeholders aids in retention, cuts down on hiring and training costs and also creates a huge pool of brand ambassadors.
  10. If 90 year-old Queen Elizabeth II recognises the value of proactively managing her online reputation why haven’t you? Every CEO needs to get serious about the management of their professional reputation and that of their company to ensure that s/he controls the content. Managing your reputation online is a critical part of any integrated global marketing strategy and social media provides you with a fast, effective way to do this.



Visit @Commarglo to learn more about leveraging social media for your brand.


Without intention, here in Jerusalem

So much about our personal journeys are about revealing truth, to understand, to find light, to connect to ‘source’ – so too in walking a labyrinth.

I was alone at mid-morning in 1995 in San Francisco’s breathtakingly chartres from abovebeautiful Grace Cathedral the first time I walked a labyrinth. In 2001 I traveled to Chartres (1220 AD) to visit the cathedral and walk its original 13th century labyrinth. 15 years later I can still feel the scope of mysticism, the pure intentions, meditations and powerful energy of tens of thousands who have come before me resonating through my own footfalls from the smoothly worn stones and soaring up to the buttresses and the heavens to the Almighty like a silent, but mighty choir.

As a result of the Crusades in the Levant a pilgrimage to Jerusalem during the Middle Ages was an extremely dangerous undertaking so the Roman Catholic Church designated that seven European cathedrals, mainly in France, become “Jerusalem” for pilgrims.  Both the layout and architecture of Chartres and its labyrinth were made to fit the demands of sacred geometry which include representations for the length of time, essence and substance of creation, the wholeness of God represented through the Trinity and the cycle of a week representing the completeness of God’s creation. At the time of its construction people believed they were creating the most Divine thing on earth to the glory of God.

“God made the world in measure, number and weight: and ignorance of number prevents us from understanding things that are set down in Scripture in a figurative and mystical way.” ~ St. Augustine

So I find myself, quite without intention, here in Jerusalem. Consciously, I am not making a pilgrimage but experiencing. I follow no guidebook or map, what unfolds is (mostly) magical and sometimes mildly corrosive but with everything there is darkness and light – a delicate balance of all that our universe represents. Yesterday, against a post Sirocco-driven rain storm a perfect blue sky day filled with light and kindnesses in Jerusalem, and yes, three ‘darknesses’.

I did not (intellectually) know that the labyrinths I have walked previously 20160109_150835-2were created with the intention of mirroring Jerusalem until this morning. For those who have visited, busy with their guidebooks and itineraries, if you had started at New Gate and walked to the right passing through the Armenian Quarter, the Jewish Quarter, the Muslim Quarter, and the Christian Quarter eventually you will circuit the entire walled Old City. My total footsteps ultimately equaled 4.55 kilometers of ascents, stairs, flat walks and descents – a meditation on all things held holy and how (if we let it) the secular collides with (our) quietude.

My first ‘stop’ was at Couvent Armenien St. Jacques. Old stones speak a language all their own. Your touch joins 1300 years of the same, the oils found on our hands making the stone feel as soft as silk velvet. 20160109_132410-2.jpgKhatchkars (Armenian carved crosses) adorn the wall above your hand. Your head bows in supplication, a silent Our Father recited, a prayer for peace, protection and Divine intervention for our planet. The attendant returns and hands me a Host cradled in a white napkin, 9 January being the Saint’s Day of Polyeuctus, martyred in 259 AD. He tells me that I may take pictures, despite the sign indicating otherwise, he ushers me further into the complex to stand beneath 1300 year old stone arches, the orange, red and blue of the Armenian flag snaps in the wind against that crystalline blue sky. Rolls a poster documenting the Genocide and gifts it to me. As I take my leave he blesses me and then kisses me on both cheeks, outside the midday sun glints through ancient trees standing sentinel over the cemetery. I continue on my labyrinth walk. The next ‘sign’ (in both 20160109_134044senses) are old tiles pointing the way to the Western Wall but first I must pass Zion Gate and navigate the walkways around the Greek Orthodox Church, then the Jewish Quarter. The panoramic view of the Wall nestled at the base of one of Jerusalem’s natural amphitheatres, at this distance I take a 20 second video.

It would be apex of arrogance to visit the Western Wall and not be respectful of the sacredness of this place to Judaism, so before entering I pulled my shawl up over my hair (my clothing already very conservative). Despite having a Rabbi for an uncle and all of my 1st cousins being Jewish their religious practices never brushed up against my life; I  only understood the general rule of ‘no use of machinery or of working’ for the Shabbat. I had forgotten to write a prayer to place in the crevices of the Wall prior to coming, so before approaching via gender segregated ramp I found a flat surface, took out my fountain pen and tore a small piece of paper off of a folded sheet in my purse to write to God. It took no time at all for an Orthodox Jewish woman to yell at me for my violations, perhaps I could be forgiven actually writing to God and not being a Jew? I feigned ignorance of her English language. Mea culpa. Do I reconcile myself in the Divine presence of the Wall by walking backwards away?

The Muslim Quarter was a thrum of everyday life. The Muezzins voices ring out, at the fountain built by the order of Sultan Suleiman the 20160109_143948~2Magnificent a man does his ablutions, while a short distance away two men play backgammon. Spice and confectionary shops spill out into the streets filling the air with heady scents of Turkish delight, dried figs, pineapple, papaya and kiwi, mountains of rich Halvah.  I purchase a mixture of fruit tea and spices for making Bedouin and Moroccan rice, Jordan and regular almonds, the total takes my breath away – my second darkness. When I question it I know that I am being sucker-punched for being an American. It’s my own fault for not speaking Arabic (despite his English) or understanding the nuances of this culture related to negotiation because despite our lengthy conversation (and making his eyes fill with tears) I don’t feel like saying “put it all back” and haggling. The day has been too perfect, I bury my resentment; this is somehow the admittance price of being here so I give it over to God. I know that I have let this man feel he won a victory. Further along a spice pyramid crowned 20160109_171951~2by a crystal and gilt miniature Dome of the Rock, and then  God makes me an instrument of His will again. I duck into a small jewelry shop asking that two small silver links be added to my pearl bracelet so that the Roman glass charm can safely be held. I am poorer but wiser – when the price starts at 80 shekls I explain that I can wait until my Buddhist jeweler in the States can do this small thing for me for less than $5. Ultimately the work done for (the last) 25 shekls I possess. He needs to share his life story and in being kind I discover that his son nearby is (very) hungry but there is no money. A mere twenty minutes before I walked in he had told his son, God will answer. My purchase feeds the boy. An antique rose gold, handmade 19” chain is thrust upon me. No bill of sale, no expected date of payment or even a price. “When you can, pay me what you think it is worth.”

A text tells me that I need to get going to meet my friend for a ride back to her home, six hours have passed in the blink of my tear filled eyes.  I walk out of the Old City through the Damascus Gate, head up hill to the New Gate, too early by 45 minutes I sit on a park bench and am immediately accosted by a twenty-something man pan-handling. The only money that remains in my wallet are a handful of Croatian, American and Israeli coins – in total about $3 USD in value. He wants whatever I have and I find it’s easy to give up the coin than to stay exposed to his dark energy.

All day, “…yet it was not I but God who was working through me by his grace.” 1 Corinthians 15:10

If you enjoy my blog please consider sending me the “price of a cup of tea” in your currency via PayPal to livelikeadog@gmail.com and do share it with your friends on Facebook, Google+ and Twitter – I am @TeresaFritschiTo order my book, please click on the cover art of my book below, thank you! 


Where we’ve been, where we’re going

I am not the same woman I was on this day a year ago as I set forth in a 20150106_101627-2.jpglittle red car from the Dalmatian coast near Trogir to drive to Zadar and then onto Velika Plana in the Velebit mountains of Croatia. I have spent more time outside of the United States than within it these last 12 months. I have given up worldly possessions, my things currently residing in a 10x10x10 storage unit. As a result of studied consideration I am without an address while not a refugee, though some might argue that point, rather a wanderer as I wanted to take what little time remains on this planet for me and to live even more fully than I ever have previously. I have created a new (virtual) communications consultancy with my dear friend Ken, and together we generated more than 28million impressions on various social media platforms for the Istrian Tourist Board. I have now visited Israel, a country never on my bucket list unlike the genuine longing I feel for Tibet, Bhutan and Nepal. On my first morning here I was welcomed in my friend’s garden 20151230_132038-2by the sound of the Muezzin’s voice as it rang out over this mixed neighbourhood in Jerusalem. After gently quelling Christians (pushing, shoving and being rude in their frenzy to kneel before God) in the Basilica and Grotto of the Nativity I spent Christmas Day eating Arabic street food in Bethlehem. I now wear an (energetically powerful) deep turquoise 2000 year old piece of Roman glass as a result of being here – the silver palm leaf as emblematic of my journey as the blue glass which mirrors the Adriatic Sea I have been engaged in protecting this last year. 

Numbers are the Universal language offered by the deity to humans as confirmation of the truth. ~  St. Augustine of Hippo (A.D. 354–430)

Today is 02 01 2016. My birthday is 16 02 2016. I know nothing (substantial) about numerology but I like the synergy of those numbers. I like to consider that they represent within this infinitely tiny window of human history (45 days, or 4+5 = 9) something amazing and inspiring which is about to happen in my life, perhaps even for the world, that will fundamentally alter e-v-e-r-y-t-h-i-n-g.

After writing the above sentence I did a Google search of “numerology + 02162016” and the following came up as a result – posted by someone using the Avatar of Santa Mann on October 28, 2014 at 9:07 pm

The date is Feb.16th 2016 …
0216 = 9
2016 = 9 ….
02162016 = 18 = 9
9+9+9=27 = 9
If my calculations are correct this is a major date may even disrupt
elections for 2016

I will settle for something a bit less dramatic as I think the ripe New Year is full of promise and because how much more can we take of natural and man-made disasters as well as the wearying hate and destruction wrought by those whose lives are grounded in fear.

The New Year had has this ‘affect’ on me for a very long time – probably even longer than the loss I suffered thirteen years ago yesterday (where once again on New Year’s Day I was hit hard). Since childhood I have not made resolutions. I am reflective about the past and then it is time to move on. I have always believed that my journey was meant to be a singular activity and while that might sound a bit egotistical, aren’t all of our journeys singular? There are people who I hold in my heart more dearly than they can possibly know, but there is something about me (as my friend Kirstie points to my 7th House as the culprit) lacks ‘stickiness when it comes to relationships’ – all relationships, but in particular those forming romantic connections with men.

This morning 7575 miles away from where she and I sat at our respective computers, me at a rough hewn table with Narcissus picked from the 20160102_130834-2garden this morning their heady fragrance as much a balm as the cup of tea I was drinking, my childhood friend Mary dropped me a note on Facebook “…more comes from this time in your life than any other, be Faithful to yourself and know that all comes when least expected! I send love and Light my friend and embrace you across the miles…Namaste”.

Recently two very different men from two different cultures shared prophetic words with me. Both, whether they realised it or not, provided me with substantial gifts in doing so.  The first man, whose voice I have yet to hear, told me that I might be the woman he has searched for his whole life. Okay, whether I am or not if you are single isn’t it nice to think that ‘someplace out there’ there is one person who is keen on finding you?? Yet there are astonishing, and highly unlikely from a statistical perspective, synchronicities between his life and my own which would point to some reason for our (eventual) meeting including his having an important ‘life moment’ on my birthday last year.  The second man stood before me telling me that he had a message from God for me. Now before you pshaw that idea let’s recall that there is a long list of historic figures that the Almighty has spoken to, and plenty of contemporary false prophets spewing ugliness in His name from podiums tied to the politics of virtually every nation.  But I think Muneer is tied into something ‘older’ and somehow more authentic to our collective human condition.  There is love.jpgno way to explain, given the pure randomness of the way we met, how in posing his statements, subsequent questions and of his words (from God) he could be quite so accurate as to foster resonance in my heart chakra to the degree that my eyes filled (and spilled) with tears. The image at right PERFECTLY synopsis’s Muneer’s message.

I have been reflecting on all these words expressed to me, turning them over in my head and heart, recognizing the truth found and opening myself up to the path to set forth upon with their accompaniment. These words give me something to ponder and have renewed my hope in possibilities just as the clean slate of the New Year always seems to promise.

My friend Mary says that as I walk fully in Faith I inspire her to do the same. I had never considered that my actions inspired others but perhaps that is what love is. We are loved because we are God’s light carried within our souls, not separate, but ‘at-one-ment’.

We are loved. We are love. Happy New Year.

If you enjoy my blog please consider sending me the “price of a cup of tea” in your currency via PayPal to livelikeadog@gmail.com and do share it with your friends on Facebook, Google+ and Twitter – I am @TeresaFritschiTo order my book, please click on the cover art of my book below, thank you! 


What light will be found?

better humanIt’s been a horrible three weeks for humanity starting with the Médecins Sans Frontières bombing in Kunduz, followed by the terrors unleashed in Beirut, Paris, and Baghdad. Senseless death. Lives destroyed. Borders closed. Hearts closed.

My business partner took the scope of ‘this’ and thoughtfully addressed being sensitive on social media in the face of tragedy on his weekly radio show this last week. I invite you to listen to the podcast for some very practical advice on being a better human being in our ever connected world. Starting at the 5:00 time-stamp mark and proceeding through the 20:00 mark Ken offers a list of seven to-do’s 1) pull the plug on automated posting 2) go silent 3) briefly acknowledge what has happened with compassion 4) share links to most credible relief organisations 5) gradual re-engagement 6) avoid perception of opportunism and finally 7) do not hijack a tragedy based hashtag for commercial gain.

My words will take a different focus, the same focus offered by Antoine Leiris, the same focus of four best friends from around the world whose #LoveOverFear efforts in the Montreal Metro made me weep. I sit here writing while listening to 50 of the most beautiful Adagios ever composed. I haven’t written since 7 November, a shockingly long being humantime for my fingers to be idle of creative energy. While talking heads have cast aspersions and spewed hateful rhetoric, the respect I have for all who have been lost demanded my silence. I took time to offer ‘light’ in the minute tasks of daily life. I recognize that I didn’t bleed. I still live. While my heart shatters in ever smaller pieces I am reminded:

French-boy“There is a crack in everything, that’s how the light gets in.” ~ Leonard Cohen

As is often the case, God has been used as an excuse. You know what? God isn’t on the side of evil. “God” would never have us kill in His/Her name. God is Unitarian. God is Agnostic. God doesn’t have a denomination of preference. God is neither yours exclusively, nor mine. Whatever you believe God does not condone your taking a life – any life.

I am simultaneously embarrassed and disgusted by fear-mongering politicians (I am not alone) who are systematically destroying any chance to provide child-sleeping-on-rocknormalcy for terrified children and their families who have lost everything that they know and understand – right down to the pillows under their small heads. We are segmented by artificial differences and it makes me sick.

“At times our own light goes out and is rekindled by a spark from another person. Each of us has cause to think with deep gratitude of those who have lighted the flame within us.” ~ Albert Schweitzer

Candles. Flowers. Vigils. Borders opened. Hearts flung open.

Eiffel tower“When you become comfortable with uncertainty, infinite possibilities open up in your life.” – Eckhart Tolle

Unless of course you are viewed with contempt for the simple reason that the colour of skin is less white, whose God – though the same – has a different Prophet than those making decisions. Those whose own paranoid fears incite hateful behaviours in others are the grand manipulators of our society and those suffering from mental illness are perfectly sane in contrast.

Exactly 700 years ago, England’s King John, younger brother of Richard the Lionhearted, exacted a wholesale slaughter of the citizens of his realm. (It should sound strikingly familiar against what is happening in Syria.) Innocents caught in the machinations of massive debt, madness and ineptitude, which paved the way for the occupation of England in what was nearly a second Norman Conquest. Eventually light was let into this darkness in the creation of the Magna Carta.  Why have we learned absolutely nothing from history? Or perhaps the question now is what ‘light’ will come from the daily terrors our world is experiencing now?

Nostradamus certainly prophesied the chaos we are now living 500 years ago. Every single thought, every action each of us takes us closer to either catastrophic global destruction or realignment in the light.

“When one takes action for others, one’s own suffering is transformed into the energy that can keep one moving forward; a light of hope illuminating a new tomorrow for oneself and others is kindled.” ~ Daisaku Ikeda

Under normal circumstances I would close with a suggestion that if you liked my post that you send me the value of a cup of tea via PayPal – don’t do that. If this post found resonance for you please send the cost of a cup of tea to the Malala Fund. Thank you.


Vietnam Memorial

The Photographer’s Eye

Vietnam Memorial

Found on FB, but please see Ms. Pan’s portfolio here http://www.abpan.com/veterans-day-2015/

97 years ago yesterday the greatest armed (man-to-man) conflict the world has ever known ended by “a cessation of hostilities” (an armistice), the 11th minute of the 11th hour, on the 11th day of the 11th month, it is known as Remembrance Day. In the United States 11 November is known as Veterans Day. I was struck (as were many) yesterday by a breathtaking image of Maya Lin‘s masterpiece, the Vietnam Veterans Memorial, by photographer Angela B. Pan. I have always thought of Lin’s highly polished black wall of granite (without the Congressional driven design-compromised bronze soldiers statue added) as something both pure and raw. The ‘wound in the earth’ as something powerfully symbolizing the emotions which every family feels when death finds them, the darkest grief of our hearts made physical.  Pan’s image is the near perfect (while nothing is ever truly perfect I think the evergreen wreaths disrupt the integrity of her image). The wet surface of the walkway and the wall itself making ribbons of colour from the reflection of trees, morning mists hanging low on a still green grass and a sky streaked with apricot, sepia, silvery blues and gold leading us by two point perspective to the Washington Monument. Her photographer’s eye has pulled light into the darkness, reflected it, distorted the pain found in the open graves and transformed such into something transcendent offered at the end of our (visual) journey.

MBW war

Photo: Margaret Bourke-White c. 1945, Polish concentration camp survivor weeping near charred corpse of a friend, in Leipzig, Germany

Just as Pan’s perspective draws us toward a metaphorical Nirvana bathed in luminescence, other photographers’ eyes (and their respective lens) open up the horrors which a handful of stupid people drive our collective humanity toward. In the case of photojournalists (long before they were given that moniker of respect) they trudged into the blood soaked and muddy battlefields, into prison camps and shattered villages, and onto shelled roads thick with dust and disease to send black and white images to magazines and newspapers documenting the displacement of women and children and the elderly. The innocents of shameful behaviours politically and physically caught between machines of the military (defense industry) and those that carried out their orders using them. The Library of Congress exhibition of Women Come to the toni frissellFront highlights (what remains are their press credentials and bios online) the work eight women accomplished in chronicling war. Toni Frissell who is better remembered in photographic circles for her fashion photography image at right is just one of tens of thousands of images of what is left behind.

We are in the midst of the greatest exodus of humanity since World War II, yet again it is the intellectuals, the elderly and the children fleeing the carnage. Yet again we are faced with uncomfortable truths realised by a pebble being thrown in the pond. The ripple effects unknown to those who cast the first stone but keenly felt by tens of millions around the world. Humanity all bleeding the same shade of red. The front lines are blurred with a photographer’s lens. Tim Hetherington understood that, and it cost him his life in Libya. He documented the brutality of war, the real costs of lives living an obscene version of ‘normal’, disrupted from community but for being born in the wrong place.

tim hetherington

Photo: Tim Hetherington

“Underpinning my work is a concern with human rights and analyzing political ideas, with thinking about history and politics. It’s also about witnessing, about telling stories. Photography to me is a way of exploring the world, creating narratives, and communicating with as many people as possible…”

~ Tim Hetherington, after he won the World Press Photo of the Year 2007

War and wars. We destroy and create history at once and we learn nothing from either. There are no victors. War wrecks men and women, civilians and military alike. Those who fought and died in senseless wars that go on longer than they should because of both greed and malevolence. Mustard gas in WWI, Monsanto’s Agent Orange in Vietnam (which continues to impact the health of those who were on the ground and the children of their children). Nixon was criminally insane as was Saddam Hussein, Dick Cheney, Donald Rumsfeld, George W. Bush and Bashar al-Assad most certainly are, the list goes on and on.

My girlfriend Nancy said, “We build memorials and preserve battlefields.” War photographs should haunt us to guide us to not repeat the endless tragedies.  A war memorial, and the photos of it, is often the only thing beautiful to come out of a war.

If you enjoy my blog please consider ‘buying me a cup of tea’ in your currency via PayPal to livelikeadog@gmail.com and then, please do share the blog with your friends on Facebook, Google+ and Twitter – I am @TeresaFritschiTo order my book, please click on the cover art of my book below, thank you! 



The difference (participating in) elections make


Justin Trudeau from Rideau Hall photo: CBC.CA

All over the world ordinary people like myself are applauding the less than a week old leadership offered to Canada (and the world by example) of Justin Trudeau. His quote “Because its 2015” resounding with us regardless of our gender, race, religion, ethnic heritage or where we live. His vision boldly being implemented to undo his predecessors’ nearly decade long debauching of everything that Canadians (as my childhood neighbours of less than 1 mile) hold dear about themselves and their society.

To Canada’s south, especially in the states of Ohio and Kentucky, the United States is dealing with cries of election fraud brought about by Diebold’s electronic voting machines where software vulnerability makes hacking (or coding as some believe) easy to make the results anything the ruling party might wish them to be. And sometimes it requires the court systems to make ‘basic human rights’ that our ancient (and near history) forebears took for granted in healing and for ceremony legitimate in the face of corporate interests and the narrowmindedness of a well organized minority, or the drug cartels themselves. (For the record I support the use of marijuana for medical use and spiritual exploration but am not a user myself.)

4200 miles away from Ottawa and Columbus today is Election Day in Croatia. And like so many places around the world a great deal is at stake in the form of who is chosen by us, the masses, to represent our interests. What we as individuals, in our egocentric view, tend to forget is that we are all connected by the choices made when we cast our ballots (or fail to show up at all because ofizbori2015 indifference or resignation that nothing will be changed). Election results matter a great deal in our dynamic and interdependent and connected world. We are one. We will all be impacted by the same planet security horrors – some immediate and directly facing drought and then famine, natural and man-made disasters resulting from climate change, rising sea levels, armed conflict and outright genocide resulting from greed and insecurity, and others who fear the tidal wave of ‘others’ brought to our borders by the aforementioned and much more.

In the case of every country bordering the Adriatic and all of its citizens, tourism 11-08-15 at 11.29 AMbusinesses ranging from tourism to tuna, all will be negatively impacted if the current Croatian administration (and any combination of its collation government) are reelected. Under the misguided (or personal gain?) driven mindset of the current Minister of Economy Ivan Vrdoljak and his co-conspirators in the archaic hydrocarbon industry of Eni SpA, Medoil Plc, INA Industrija Nafte d.d., Oando Inc and Vermilion Energy propose to drill for natural gas and oil in the pristine waters of the Jadrana (the Adriatic). Almost certainly with a fault line running under and through this shallow closed sea a disaster will happen, perhaps on the epic level of the Deepwater Horizon (BP Oil) spill in the very least further decimating the natural habitat for marine life and negatively impacting the thriving tourism sector of the Croatian (and other Adriatic countries) economy.


Personal photo of the northern Adriatic taken 10 September 2015

A year ago when I first came to Croatia I was struck by the absolute beauty of the country and especially of the Adriatic. I recognise that the floundering economy needs help but drilling for oil in this water is lunacy and wholly unnecessary when robust clean technologies based in renewables are widely available to channel Croatia’s abundant sun, wind, wave and harness biomass. Further, my business partner in Commarglo and I have a plan ready to deploy that could raise tourism in Croatia by the same 800% which he realised as a grad student for the country of Aruba. On behalf of a cross section of concerned citizens from around the world and within Croatia’s borders we implored of His Holiness Pope Francis to intervene, which sadly has not yet happened.

And so I bring you dear reader to a choice. For Croatians to get the polls today, to cast your votes first for Zivi Zid (their platform does not sanction drilling on land or in the sea) and then ORaH (which supports limited drilling for natural gas – which I personally hope they will change their position on). For the rest of us, in advance of COP21 to tweet #EarthToParis consistently and loudly to make the representatives of 190 countries attending on all of our behalf to actually cease the border bickering and ‘you go first’ arguments and rationally, methodically and immediately develop a tactical plan for implementing against the red alert level of warning we are living in related to climate change. For those that suggest it will cost too much – really? look at what climate change is already costing humanity for our negligence.

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